# Foundational Free-From Skincare Skincare Junkie Helps Consumers Avoid Unproven Beauty Products By Laura McQuarrie | Published 2023-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-junkie References: [prnewswire](https://www.prnewswire.com/news-releases/board-certified-dermatologist-dr-blair-rose-announces-the-launch-of-skincare-junkie-301945412.html) & [skincarejunkie](https://skincarejunkie.com/) In an era of abundance in the skincare market, discerning consumers only have room in their daily routines for products that exclusively provide proven results and [Skincare Junkie](https://www.trendhunter.com/trends/credo-skincare) was created to help people avoid unproven beauty products. This new skincare line was launched by [board-certified, award-winning dermatologist](https://www.trendhunter.com/trends/pareva-beauty) Dr. Blair Rose and it shares solutions that are fragrance-free, hypoallergenic, pregnancy-safe, cruelty-free and vegan. Skincare Junkie was created in response to patients breaking out and developing irritations from using popular skincare products. "I needed to create a line of non-toxic, [hypoallergenic skincare](https://www.trendhunter.com/trends/saint-crewe) that I would feel confident suggesting to my patients and that they would enjoy using," said Dr. Rose in a press release. In the line, ingredient-conscious consumers will find the Gently Jelly Facial Cleanser and a first-of-its-kind non-comedogenic, non-toxic moisturizer with bioavailable antioxidants. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 74% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Proven Skincare:** Consumers are seeking skincare products that exclusively provide proven results, leading to potential disruptive innovation in the skincare industry. - **Non-toxic Skincare:** The demand for non-toxic skincare products is on the rise, presenting disruptive innovation opportunities for the beauty industry. - **Ingredient-conscious Products:** Ingredient-conscious consumers are driving the demand for skincare products with bioavailable antioxidants, opening up potential opportunities for disruptive innovation. ### Who This Affects Most - **Skincare:** The skincare industry can benefit from developing products that exclusively provide proven results, focusing on non-toxic and ingredient-conscious formulations. - **Beauty:** The beauty industry has an opportunity to tap into the demand for non-toxic skincare products, creating innovative solutions that cater to ingredient-conscious consumers. - **Healthcare:** Incorporating non-toxic skincare solutions into healthcare practices can provide disruptive innovation opportunities, promoting safe and proven skincare for patients. ## Related on Trend Hunter - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Clean Medical-Grade Skincare](https://www.trendhunter.com/trends/skinformed-skincare.md) - [Pregnancy-Safe Active Skincare](https://www.trendhunter.com/trends/skn-to-skn.md) - [Affordable Dermatologist-Developed Products](https://www.trendhunter.com/trends/affordable-skincare1.md) - [Data-Driven Skincare Lines](https://www.trendhunter.com/trends/proven-skincare1.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [High-Performance Sensitive Skincare](https://www.trendhunter.com/trends/amoureux-beauty.md) - [Hypoallergenic Gen Z Skincare](https://www.trendhunter.com/trends/saint-crewe.md)