# Skincare Story Campaigns The Inkey List's First Campaign Shares Real Skincare Journeys By Laura McQuarrie | Published 2020-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-journeys References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/The_Inkey_List_celebrates_skin_care_journeys_in_firstever_campaign/165457) & [theinkeylist](https://www.theinkeylist.com/) As many people with attest with their own unique skincare journeys, coming across the right product, or a handful of products that work synergistically, has the potential to change not only the health of one's skin but also provide a great boost of confidence. For its [first-ever campaign](https://www.trendhunter.com/trends/authentic-skincare-campaign), [The Inkey List](https://www.trendhunter.com/trends/retinoid-collection) is sharing 11 stories from its global community that support the #askINKEY tagline and hashtag. The Inkey List is known for creating simple and straightforward [ingredient-focused skincare solutions](https://www.trendhunter.com/trends/beauty-market) and its campaign is designed to arm the average consumer with the knowledge that will support their continued radiance. With #askINKEY, the brand encourages ingredient experts and skincare beginners to reach out to get their questions answered. Image Credit: The Inkey List ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 38% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Ingredient-focused Skincare:** Disruptive innovation opportunities lie in creating new skincare products and solutions that prioritize specific ingredients and their benefits. - **Community-driven Campaigns:** There is potential for disruptive innovation in developing campaigns that showcase the authentic experiences and stories of skincare users, fostering a sense of community and trust. - **Knowledge Sharing Platforms:** Disruptive innovation opportunities exist in creating platforms that facilitate the exchange of skincare knowledge and expertise, bridging the gap between experts and beginners. ### Who This Affects Most - **Skincare:** The skincare industry can embrace the trend by developing products that focus on key ingredients and leveraging community-driven campaigns to gain consumer trust. - **Beauty:** The beauty industry can tap into the trend by collaborating with skincare brands to create ingredient-focused products and launching community-driven campaigns that resonate with consumers. - **Digital Platforms:** Digital platforms can explore disruptive innovation opportunities by creating knowledge sharing platforms that connect skincare experts with beginners, fostering learning and engagement. ## Related on Trend Hunter - [Encapsulated Retinoid Skincare](https://www.trendhunter.com/trends/retinoid-collection.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Serum-Dispensing Billboards](https://www.trendhunter.com/trends/hydrating-billboard.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Skincare Retail Partnerships](https://www.trendhunter.com/trends/the-inkey-list.md) - [Satirical Skincare Campaigns](https://www.trendhunter.com/trends/skin-obsessed.md) - [Youth-Focused Skincare Campaigns](https://www.trendhunter.com/trends/proactiv.md) - [Up-Close Skincare Campaigns](https://www.trendhunter.com/trends/your-skin-barrier-needs-you.md) - [Skincare Investment Campaigns](https://www.trendhunter.com/trends/skinvestment.md)