# Skincare-Inspired Solid Haircare TOUN28 Launched Shampoo and Treatment Bars with Peptides & More By Laura McQuarrie | Published 2026-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-inspired-solid-haircare References: [markets.businessinsider](https://markets.businessinsider.com/news/stocks/conscious-k-beauty-brand-toun28-debuts-skincare-inspired-shampoo-bar-and-treatment-bar-line-1036247346) & [toun28](https://www.toun28.com/eng/en_store)  The skinification of haircare has fundamentally raised the bar for what consumers expect from their shampoos, conditioners and treatments, and Korean beauty brand TOUN28 introduced four [skincare-inspired solid haircare products](https://www.trendhunter.com/trends/reverie-haircare) in response. Eight years of research went into readying the skincare-driven shampoo and treatment bar formulas, which feature ingredients like [proteins and peptides](https://www.trendhunter.com/trends/ai-peptide-haircare) in a sensorial format. TOUN28's CICA PDRN Volume Lift Shampoo & Conditioner Bar duo was crafted for oily, fine, flat and low-volume hair, and addresses key concerns like high-purity PDRN—an in-demand skincare ingredient of the moment—and [soothing centella to support scalp health](https://www.trendhunter.com/trends/rhute). For curly and coily tresses, there's the Rice Protein Strength & Length Shampoo & Conditioner Bar set, formulated to create a rich, sulfate-free lather that supports breakage care. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 74% | Activity: 73% | Freshness: 85% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Skincare-grade Haircare:** Advanced actives such as peptides, PDRN, proteins, and centella are turning shampoos and conditioners into targeted scalp and strand treatments with premiumization potential. - **Solid Beauty Formats:** Waterless bars create room for concentrated formulas, reduced packaging waste, and sensorial product experiences that can differentiate everyday personal care routines. - **Texture-specific Treatment Bars:** Formulas designed for oily, fine, curly, and coily hair reflect a shift toward specialized solid care that serves underserved hair needs with science-led positioning. ### Where This Applies - **Haircare:** The category is expanding beyond cleansing into treatment-driven systems where scalp health, volume, strength, and breakage care can define new product segments. - **K-beauty:** Korean beauty brands are extending skincare authority into adjacent categories, creating crossover innovation that blends ingredient trends with global haircare demand. - **Sustainable Packaging:** Compact solid formats support plastic reduction and lower-shipping-weight models, giving packaging suppliers and retailers new ways to connect sustainability with premium beauty. ## Related on Trend Hunter - [GLP-1 Support Haircare](https://www.trendhunter.com/trends/bondiboost-glp1-companion.md) - [Style-Conscious Professional Haircare](https://www.trendhunter.com/trends/funner.md) - [Skincare-Influenced Hair Serums](https://www.trendhunter.com/trends/leavein-conditioning-hair-serum.md) - [Multi-Tasking Haircare Systems](https://www.trendhunter.com/trends/all-in-shampoo.md) - [Multi-Use Fragrance Balms](https://www.trendhunter.com/trends/fragrance-multi-balms.md) - [Performance-Oriented Men's Haircare Lines](https://www.trendhunter.com/trends/hair-and-scalp-health.md) - [Dual-Ended Haircare Products](https://www.trendhunter.com/trends/root-touch-up-cream-powder.md) - [Papaya-Scented Haircare](https://www.trendhunter.com/trends/papaya-citrus-strength-collection.md) - [Signature Scent Mists](https://www.trendhunter.com/trends/olaplex-signature-hair-and-body-mist.md)