# Deeply Hydrating Skincare Peach & Lily's Skincare Essence is a Light, Refreshing and Water-Like By Laura McQuarrie | Published 2018-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-essence References: [peachandlily](https://www.peachandlily.com/products/wild-dew-treatment-essence) Skincare essences are a foundational part of [Korean beauty](https://www.trendhunter.com/trends/hanyul-2) and set themselves apart from moisturizers by being developed to quickly sink into the skin and provide long-lasting hydration. Peach & Lily recently expanded its own line of K-beauty staples with the Wild Dew Treatment Essence, which not only promises long-lasting hydration but also the ability to boost the skin's radiance and combat breakouts. The new product is powered by fast-acting, beneficial extracts like, antioxidant-rich lotus, protective bamboo and nourishing radish leaf. These ingredients are combined with [brightening niacinamide](https://www.trendhunter.com/trends/water-bank-aqua-facial), age-defying yeast ferment and firming adenosine to create a product with a lightweight, "water-like" and refreshing texture that boasts a slight floral scent. Peach & Lily recommends this new product for all skin types, as well as "those seeking just 'a bit more' for their daily routine." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 57% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Skincare Essences:** Developing fast-absorbing, deeply hydrating skincare essences featuring beneficial natural ingredients like antioxidant-rich lotus, protective bamboo, and nourishing radish leaf provides an opportunity for brands to tap into the popularity of K-beauty staples and offer a unique product to consumers seeking long-lasting hydration. - **Radiance-boosting Skincare:** Creating skincare products that not only hydrate but also promote radiant skin can be a disruptive innovation opportunity for brands looking to offer more benefits to consumers. Ingredients like niacinamide, yeast ferment, and adenosine can provide anti-aging and firming benefits, with the added bonus of brightening the skin's appearance. - **All-in-one Skincare:** Developing skincare products that can cater to all skin types and provide multiple benefits can be a disruptive innovation opportunity for brands. Peach & Lily's recommendation for their new Wild Dew Treatment Essence for 'those seeking just 'a bit more'' highlights a need for products that can cater to a wide variety of consumers and offer an all-in-one solution. ### Industries Being Reshaped - **Beauty & Skincare:** The beauty and skincare industry has a disruptive innovation opportunity to develop more deeply hydrating and radiance-boosting skincare products using natural ingredients that cater to all skin types and can offer an all-in-one solution. - **Korean Beauty:** The popularity of Korean beauty products presents an opportunity for the industry to meet consumer demands by developing more fast-absorbing, deeply hydrating K-beauty skincare essences that provide long-lasting hydration and other benefits like radiance-boosting. - **Natural Ingredient Suppliers:** Suppliers of natural skincare ingredients like antioxidant-rich lotus, protective bamboo, and nourishing radish leaf have an opportunity to provide these ingredients to the beauty and skincare industry for the development of fast-absorbing, deeply hydrating skincare essences and other innovative skincare products that meet consumer demands. ## Related on Trend Hunter - [100-Hour Hydration Serums](https://www.trendhunter.com/trends/hydration-serum.md) - [Honey-Infused Hydrating Essences](https://www.trendhunter.com/trends/honey-milk-hydrating-essence.md) - [Youth-Boosting Skincare](https://www.trendhunter.com/trends/plantscription-youthboosting-essence.md) - [Hydrating Barrier Care Essences](https://www.trendhunter.com/trends/multiactive-delivery-essence.md) - [Moisturizing Jello Essences](https://www.trendhunter.com/trends/espoir-dewlike-jello-glowrizer.md) - [Peach-Powered Sensorial Skincare](https://www.trendhunter.com/trends/peach-glaze-collection.md) - [Medicinal Chinese Skincare Solutions](https://www.trendhunter.com/trends/muihood-tao-rice-water-essence.md) - [Versatile K-Beauty Mists](https://www.trendhunter.com/trends/aestura-atobarrier365.md) - [Luxurious Ginseng Oils](https://www.trendhunter.com/trends/ginseng-facial-oil.md)