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# Plant-Powered Skincare Discovery Kits
Province Apothecary’s Discovery Kit Gives Consumers a Taste

By Kalin Ned | Published 2023-07-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-discovery-kit
References: [provinceapothecary](https://provinceapothecary.com/products/daily-glow-essentials-discovery-kit)

Skincare discovery kits are a great way for beauty brands to introduce their formulas to first-time consumers. Coincidentally, such sets also make for wonderful gifts. A specially curated [skincare discovery kit](https://www.trendhunter.com/trends/highend-skincare-holiday-kits) comes from Canadian plant-forward company [Province Apothecary](https://www.trendhunter.com/trends/seasonal-skincare1).

The products included are the Moisturizing Oil Cleanser + Makeup Remover, the Invigorating + Balancing Toner, the Rejuvenating+ Hydrating Serum, and the Clear Skin Advanced Spot Concentrate. Province Apothecary sets itself apart in the beauty market by boasting a slew of high-performance ingredients. The Discovery Set products highlight the addition of Avocado Oil which is rich in fatty acids, antioxidants, and vitamins A, D, and E, as well as the inclusion of [antioxidant-rich Rose Flower Water](https://www.trendhunter.com/trends/antioxidantrich-skincare). The rejuvenating properties of Neroli Oil and the calming presence of Calendula Flowers are also featured in the formulas.

Image Credit: Province Apothecary

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 61% | Activity: 46% | Freshness: 16%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Skincare Discovery Kits:** Skincare brands can attract first-time consumers and gift shoppers by offering specially curated discovery kits.
- **Plant-powered Skincare:** Beauty brands have an opportunity to stand out in the market by incorporating high-performance plant-based ingredients into their skincare products.
- **High-performance Ingredients:** The use of ingredients like Avocado Oil, Rose Flower Water, Neroli Oil, and Calendula Flowers can provide unique rejuvenating and calming properties for skincare products.

### Industries Being Reshaped

- **Beauty:** The beauty industry can benefit from offering skincare discovery kits and incorporating plant-powered ingredients into their formulas.
- **Gift:** The gifting industry can capitalize on the popularity of skincare discovery kits as a thoughtful and luxurious gift option.
- **Skincare:** Skincare brands can explore the use of high-performance ingredients to innovate and differentiate their products in the market.

## Related on Trend Hunter

- [Ayurveda-Inspired Skincare Discovery Collections](https://www.trendhunter.com/trends/skincare-discovery-collection.md)
- [Holistic Summer Beauty Rituals](https://www.trendhunter.com/trends/seasonal-skincare1.md)
- [Curated Skincare Discovery Sets](https://www.trendhunter.com/trends/mark-los-angeles.md)
- [Bestseller Skincare Value Sets](https://www.trendhunter.com/trends/origins-bestsellers-discovery-set.md)
- [Travel-Ready Canadian Skincare Kits](https://www.trendhunter.com/trends/prep-and-ready.md)
- [Sensuality-Enhancing Kits](https://www.trendhunter.com/trends/lovers-kit.md)
- [Scientifically Proven Beauty Kits](https://www.trendhunter.com/trends/quebecbased-skincare-company.md)
- [Artisanal Soap Discovery Sets](https://www.trendhunter.com/trends/discovery-soap-set.md)
- [High-Performance Skin Serums](https://www.trendhunter.com/trends/illuminating-radiant-vitamin-c-serum.md)
