# Masculine Skincare Devices FOREO's Luna System is Re-Designed for a Male Demographic By Jana Pijak | Published 2015-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-devices References: [foreo](http://www.foreo.com/product/luna-for-men/) FOREO is a beauty brand specializing in at-home skincare devices that beautify one's complextion. While the company is known for its feminine appeal, their latest product is designed for a male demographic. Described as a pre-shave skin solution, LUNA for Men is easily incorporated into one's morning routine and features two powerful surfaces -- one cleansing brush side and another that aids in improving the signs of aging. This product is equipped with a waterproof charging port and boasts a three-button interface that is easy to use. Made from hygienic silicone, FOREO's masculine skincare devices change the way most men approach their morning or evening shaving routine. Helping one get a cleaner and closer shave, the LUNA for men eliminates ingrown hairs while making a man's skin look younger without expensive treatments. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 75% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Male Skincare:** Developing skincare products specifically targeted towards men presents a disruptive innovation opportunity in the beauty industry. - **At-home Skincare Devices:** Expanding the market for at-home skincare devices to include male-focused products opens up new possibilities for disruptive innovation in the beauty tech industry. - **Hygienic Silicone:** Advancing the use of hygienic silicone in skincare devices offers a disruptive innovation opportunity for materials science companies in the beauty industry. ### Who This Affects Most - **Beauty:** The beauty industry can capitalize on the growing demand for male skincare products by developing innovative and effective solutions for men's grooming needs. - **Beauty Tech:** The beauty tech industry has the opportunity to disrupt the market by creating cutting-edge at-home skincare devices tailored specifically for the male demographic. - **Materials Science:** Materials science companies in the beauty industry can innovate by exploring the use of hygienic silicone in skincare devices, offering enhanced hygiene and performance benefits. ## Related on Trend Hunter - [Electric Facial Scrubbers](https://www.trendhunter.com/trends/the-face-buffer-pro.md) - [Masculine LED Skincare Masks](https://www.trendhunter.com/trends/lumin-luminator.md) - [Minimalist Masculine Skincare Sets](https://www.trendhunter.com/trends/skincare-routine.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md) - [Touchless Skincare Applicators](https://www.trendhunter.com/trends/skincare-applicators.md) - [Cyberpunk-Style Face Shavers](https://www.trendhunter.com/trends/motorzero30.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md)