# Plant-Based Facial Moisturizers Psodex's Skincare Cream Avoids the Use of Hidden Ingredients By Laura McQuarrie | Published 2019-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-cream References: [prnewswire](https://www.prnewswire.com/news-releases/plant-based-skincare-psodex-launches-new-website-with-its-backtobasics-approach-300867439.html) & [psodexusa](https://psodexusa.com/) Psodex is a skincare health brand that's passionate about creating nature-inspired, science-backed plant-based products—like its skincare cream—with a focus on transparency. The brand's plant-based facial moisturizer was inspired by a natural remedy that was presented to the founder's mother over four decades ago. As she was suffering from a rare skin condition, the remedy relied on the use of non-irritating, plant-based ingredients and the avoidance of harsh chemicals. The nourishing, non-greasy moisturizer with antibacterial properties helps to restore the skin's pH balance, protect it from the elements, increase its water content and more. Psodex recently launched a new website and is embracing a fresh #BacktoBasics approach that invites "thousands of people who have grown weary of the adverse effects of chemical ingredients in their products" to simplify their self-care rituals with non-toxic, all-natural products. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 25% | Activity: 20% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Nature-inspired Skincare:** Opportunity for developing plant-based skincare products that provide effective and safe alternatives to conventional products. - **Transparency in Beauty:** Opportunity to create trust and loyalty by offering transparency in ingredients and manufacturing processes. - **Back-to-basics Self-care:** Opportunity to tap into the growing consumer demand for simplified, non-toxic self-care products. ### Sectors Adopting This - **Skincare:** Disruptive innovation potential in developing plant-based skincare products that prioritize transparency and natural ingredients. - **Beauty:** Opportunity for beauty brands to differentiate themselves by providing transparent information about their products' ingredients and sourcing. - **Wellness:** Opportunity to cater to the rising demand for holistic wellness products by offering non-toxic, nature-inspired self-care options. ## Related on Trend Hunter - [Gentle Multi-Action Moisturizers](https://www.trendhunter.com/trends/clear-confidence-moisturizer.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Allergen-Free Skincare Creams](https://www.trendhunter.com/trends/rich-skincare-cream.md) - [Desert-Inspired Skincare](https://www.trendhunter.com/trends/760-skin.md) - [Botanical Retinol Gel Creams](https://www.trendhunter.com/trends/botanical-retinol.md) - [Psoriasis-Supporting Smoothing Body Cream](https://www.trendhunter.com/trends/smoothing-body-cream.md) - [Plant-Based Retinols](https://www.trendhunter.com/trends/olivier-midy.md) - [Efficient Preventative Skincare Creams](https://www.trendhunter.com/trends/preventative-skincare-cream.md) - [Plant-Based Firming Moisturizers](https://www.trendhunter.com/trends/extreme-cream.md)