# Homely Beauty Boutiques The Aesop Skincare Counter in São Paulo is Designed Like a House By M | Published 2016-09-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-counter References: [retaildesignblog.net](http://retaildesignblog.net/2016/09/08/aesop-store-by-fernando-and-humberto-campana-sao-paulo-brazil/) & [aesop](http://www.aesop.com/ca/) The design team at Fernando and Humberto Campana recently put together a new [Aesop skincare counter](https://www.trendhunter.com/trends/aesop-and-bocci) location in São Paulo, Brazil that creatively takes on the [aesthetic of a house](https://www.trendhunter.com/trends/tom-ford-beauty-brand). The space is inviting, warm and charming with the aesthetic of an open-concept loft that leads shoppers through a common area, kitchen and backyard. The space is located in the Jardim América area in a [low-rise shop](https://www.trendhunter.com/trends/le-labo-kyoto) that is set up with the layout of a home. The front features an uninterrupted room with shelving along the sides and counter tops throughout that replicate the look of a kitchen. The wooden detailing draws upon local artistry and architecture that is paired with the use of natural materials such as wood and concrete. The space then leads to a backyard courtyard. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 80% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Homely Beauty Boutiques:** Creating skincare and beauty store designs that mimic the look of a home, to invite and charm customers. - **Open-concept Loft Design:** Designing store interiors that use an open-concept loft-like aesthetic to create inviting and warm spaces for customers. - **Use of Natural Materials:** Using local artistry and architecture, as well as natural materials like wood and concrete, to give stores a unique and authentic feel for customers to enjoy. ### Where This Applies - **Retail Industry:** Physical beauty and skincare stores and their interior design can make use of the homely boutique trend to create inviting spaces for their customers and enhance customer experience. - **Interior Design Industry:** Interior designers can leverage the open-concept loft design trend to create unique spaces, while incorporating natural materials when designing retail spaces. - **Architecture Industry:** Architects can create new design styles that incorporate natural materials and an open-concept layout to design retail spaces and beauty boutiques that stand out from the crowd. ## Related on Trend Hunter - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md) - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Tranquil Skincare Experience Spaces](https://www.trendhunter.com/trends/experience-center-1.md) - [Algae Lit Retail Caves](https://www.trendhunter.com/trends/aesop-hainan.md) - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md) - [Residential-Reflective Tranquil Clinics](https://www.trendhunter.com/trends/aloop-clinic.md) - [Autoshop-Transformed Skincare Boutiques](https://www.trendhunter.com/trends/malingoetz-1.md) - [Upcycled Beauty Retail Interiors](https://www.trendhunter.com/trends/beauty-retail1.md)