# Spiritual Skincare Concepts 'Vaedra' Juxtaposes Luxury and Glamour with Modern Spirituality By Laura McQuarrie | Published 2017-11-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-concept References: [thedieline](http://www.thedieline.com/blog/2017/10/4/vaedra) & [colinvandenbroek](https://www.colinvandenbroek.com/portfolio/vaedra-branding/) 'Vaedra' is a [cosmetics and skincare concept](https://www.trendhunter.com/trends/hybrid-body-care-brand) created by Colin van den Broek that offers a fusion of [modern spirituality, luxury, mindfulness](https://www.trendhunter.com/trends/rituals-intuitia-collection) and glamor. The brand was developed with female consumers in mind, ranging from the "stressed-out businesswoman to the adventure-hungry housewife," all of who are interested in greater personal growth. As the designer describes, Vaedra is for "the woman of now who wants to be aware of what’s hip & happening, especially on a spiritual / holistic level." The cosmetics collection includes products for 'Body, Mind & Spirit,' as well as collections that tap into the [subtle powers of the chakra systems](https://www.trendhunter.com/trends/ayurvedic-skincare-brand) of the body. The visual identity for Vaedra is completed with positive affirmation cards that offer kind reminders such as "dare to dream big" and "you are blessed." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Spiritual Beauty:** There is an opportunity to create specialized cosmetic and skincare concepts that fuse modern spirituality and luxury. - **Mindful Marketing:** Brands can tap into consumer interests in personal growth and mindfulness through marketing and branding strategies that emphasize positive affirmation. - **Chakra-inspired Products:** Skincare and cosmetics collections that incorporate chakra systems of the body surface a new trend for products that seek to increase holistic wellness. ### Who This Affects Most - **Cosmetics:** Cosmetics companies have an opportunity to create specialized lines for consumers looking for spiritual and holistic products. - **Retail:** Retailers can provide shelf space for specialty wellness and holistic products that cater to consumer interests in personal growth. - **Marketing and Branding:** Marketing and branding agencies can help brands tap into consumer interests in personal growth and mindfulness through appropriate branding and marketing strategies. ## Related on Trend Hunter - [Ethereal Self-Care Collections](https://www.trendhunter.com/trends/the-dream-collection-by-rituals.md) - [Clean Mindful Cosmetics](https://www.trendhunter.com/trends/sonela.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Sense-Activating Wellness Product Lines](https://www.trendhunter.com/trends/cleste-wellness.md) - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md) - [Accessible Luxury-Grade Skincare](https://www.trendhunter.com/trends/grimoire.md) - [Calming Neurocosmetic Skincare](https://www.trendhunter.com/trends/skin-to-mind.md) - [Counter-Wellness Skincare Collections](https://www.trendhunter.com/trends/party-of-you.md)