# Lasting Skin-Caring Concealers Dermablend's Skincare-Concealer Offers Both Coverage & Hydration By Laura McQuarrie | Published 2020-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-concealer References: [prnewswire](https://www.prnewswire.com/news-releases/dermablend-professional-launches-new-skin-first-cover-care-full-coverage-concealer-301040246.html) & [dermablend](https://www.dermablend.com/face-makeup/cover-care-full-coverage-concealer.html?dwvar_cover-care-full-coverage-concealer_color=CoverCare-40W&cgid=face-makeup#start=1&cgid=face-makeup) [Dermablend](https://www.trendhunter.com/trends/dermablend-professional) Professional created a new skincare concealer that fuses the benefits of hydrating skincare with long-lasting makeup coverage. The hybrid beauty product boasts 24 hours of wear and 24 hours of skin-caring hydration, appealing to users as an all-in-one coverage solution. The Cover Care Full Coverage Concealer is non-comedogenic and appeals to those with dry skin or spend a lot of time indoors. The [full-coverage concealer](https://www.trendhunter.com/trends/grinding-conceal-butter) promises to create a perfect finish with just one coat and is useful for hiding everything from dark circles and spots to discoloration. The skin-caring, one-coat, full-coverage solution from Dermablend boasts a minimum of 30% mineral pigment in each shade, plus vegetable glycerin for proven, long-lasting hydration and comfort. Image Credit: Dermablend Professional ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 36% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Hybrid Beauty Products:** The fusion of skincare and makeup in products like Dermablend's skincare-concealer presents opportunities for disruptive innovation in the beauty industry. - **Long-lasting Coverage:** The demand for makeup products that offer 24 hours of wear, like Dermablend's Cover Care Full Coverage Concealer, opens up possibilities for innovation in the cosmetics market. - **Skin-caring Makeup:** The emphasis on skin-caring properties in makeup products, exemplified by Dermablend's one-coat full-coverage concealer, creates avenues for disruptive innovation in the beauty industry. ### Industries Being Reshaped - **Beauty:** The beauty industry can explore the opportunities presented by hybrid beauty products, long-lasting coverage, and the integration of skin-caring properties in makeup products. - **Cosmetics:** The cosmetics industry can capitalize on the demand for long-lasting coverage and the fusion of skincare and makeup, as demonstrated by Dermablend's skincare-concealer. - **Skincare:** The skincare industry can consider developing innovative products that offer both coverage and hydration, inspired by Dermablend's skincare-concealer. ## Related on Trend Hunter - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Gel-to-Cream Complexion Sticks](https://www.trendhunter.com/trends/hydro-grip-gel-concealer.md) - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [Second-Skin Beauty Products](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer.md) - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [Supercharged Skincare Concealers](https://www.trendhunter.com/trends/slip-tint.md) - [Multi-Tasking Spot Concealers](https://www.trendhunter.com/trends/spot-concealer.md) - [Radiant Creamy Concealers](https://www.trendhunter.com/trends/creamy-concealers.md) - [4-In-1 Concealer Launches](https://www.trendhunter.com/trends/do-it-all-concealer.md)