# Mysterious Forest-Inspired Skincare Brands Thyane's Brand Identity is Rooted in Greenery By Kalin Ned | Published 2018-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-brands References: [behance.net](https://www.behance.net/gallery/67853669/THYANE) Consumers are faced with quite a bit of choice when it comes to skincare brands and a way for companies to capture attention on the shelf is by artistically communicating their philosophy through packaging and brand imagery. This is exactly what the newly launched [Korean skincare brand](https://www.trendhunter.com/trends/hanyul-2) THYANE is doing. The company commissioned a group of creatives — art director Charry Jeon, designers Minsun Lee, Saerom Kang, and Eunju Kimm, to translate THYANE's ethos in a visually appealing language. The creatives cultivate an image for THYANE that is fresh, luscious and builds on a [mysterious forest aesthetic](https://www.trendhunter.com/trends/enigma-launched). Thus, the beauty company establishes a strong presence on the shelf that will be effortlessly separated from other skincare brands. Photo Credits: [Kiwoong Hong](https://www.behance.net/hkw1086) ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 64% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Artistic Skincare Packaging:** Opportunity for skincare brands to capture attention on the shelf by artistically communicating their philosophy through packaging and brand imagery. - **Mysterious Forest Aesthetic:** Brands can establish a strong presence by incorporating a fresh and luscious mysterious forest aesthetic into their visual identity. - **Collaborative Creativity in Branding:** Companies can collaborate with creatives to translate their ethos into visually appealing brand identities. ### Where This Applies - **Skincare:** Skincare brands have the opportunity to showcase their unique philosophy through creative and captivating packaging. - **Beauty:** The beauty industry can explore the use of mysterious forest aesthetics to differentiate their products and attract consumers. - **Design:** Brands can leverage collaboration with designers and artists to create visually appealing brand identities that stand out in the market. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Plant-Derived Wilderness Skincare Companies](https://www.trendhunter.com/trends/wylder-organics.md) - [Science-Backed Skincare Brands](https://www.trendhunter.com/trends/kind-atoms-1.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Mystery-Driven Beauty Brands](https://www.trendhunter.com/trends/enigma-launched.md) - [Shielding Urban Skincare](https://www.trendhunter.com/trends/urban-kind.md) - [Dragon-Inspired Luxury Skincare](https://www.trendhunter.com/trends/new-year-campaign.md) - [Body Care Rebranding Initiatives](https://www.trendhunter.com/trends/tree-hut1.md)