# Skin-Caring Hair Collections Skincare Brand The Ordinary Released Hair & Body Care Products By Laura McQuarrie | Published 2022-02-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-brand-the-ordinary References: [themarketherald.au](https://themarketherald.com.au/fancy/skincare-for-your-scalp-the-ordinarys-new-hair-care-is-pro-sulphate-heres-why/) & [deciem](https://deciem.com/en-ca/theordinary/mas-rdn-multi-peptide-serum-for-hair-density.html) Hair care is scalp care and affordable skincare brand [The Ordinary](https://www.trendhunter.com/trends/interactive-augmented-reality-mural) is reminding consumers that the scalp is a part of the skin with its newest launches that cleanse and nourish the hair and body. The newest products from the cult-favorite skincare brand emphasize [optimal scalp health](https://www.trendhunter.com/trends/scalpceuticals-pro) by protecting the skin's protective barrier, all the while cleansing and moisturizing. The clinically formulated products include solutions like The Ordinary Sulphate 4% Cleanser for Hair & Body; the Behentrimonium Chloride 2% Conditioner; and the lightweight Natural Moisturizing Factors + HA., which can be applied nightly before bed to support scalp hydration Together, these products form a [complete skincare routine for the scalp](https://www.trendhunter.com/trends/cair). With innovative formulas like milky serums, the products all deliver deep moisturization and benefits without leaving the hair at all feeling heavy. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 57% | Activity: 75% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Skin-caring Hair Products:** The trend of combining skin care and hair care to promote overall scalp health provides an opportunity for the personal care industry to create multifunctional products. - **Scalp Health Focus:** The trend of emphasizing optimal scalp health through hair care provides an opportunity for the health and wellness industry to develop products that target specific scalp concerns. - **Innovative Hair Formulas:** The trend of using innovative formulas like milky serums in hair care products presents an opportunity for the beauty industry to expand its product offerings. ### Where This Applies - **Personal Care:** The personal care industry can develop multifunctional hair care products that promote overall scalp health by combining skin care and hair care. - **Health and Wellness:** The health and wellness industry can create hair care products that target specific scalp concerns to emphasize optimal scalp health. - **Beauty:** The beauty industry can expand its product offerings by incorporating innovative hair formulas like milky serums. ## Related on Trend Hunter - [Ingredient-Focused Bodycare](https://www.trendhunter.com/trends/the-ordinary-body-care.md) - [Dermatological Hair Systems](https://www.trendhunter.com/trends/dermatological-hair-systems.md) - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md) - [Premium Scalp Care Collections](https://www.trendhunter.com/trends/scalpceuticals-pro.md) - [Derm-Developed Scalp Serums](https://www.trendhunter.com/trends/rhute.md) - [Scalp-Focused Product Launches](https://www.trendhunter.com/trends/shrd-haircare.md) - [Personalized Scalp Care Systems](https://www.trendhunter.com/trends/nutrire.md) - [UK Scalp Care Expansions](https://www.trendhunter.com/trends/straand.md)