# Life Stages-Focused Beauty Brands Naomi Watts Developed the Skincare Brand Stripes By Kalin Ned | Published 2025-10-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-brand-stripes References: [stripesbeauty](https://stripesbeauty.com/?view=sl-A242C7E4)  The skincare brand Stripes, established by Naomi Watts, focuses on developing products that are intended for women experiencing perimenopause and menopause. The company's product line includes several items like cleansers, gels, gel-based moisturizers, and creams — from the Resting Clean Face and the [Drew](https://www.trendhunter.com/trends/88-club) As I Do to The Cool Factor and the Power Move. The skincare brand Stripes' stated objective is to address skin changes associated with hormonal shifts during this life stage, with an overarching mission to foster a sense of community and bolster confidence among its users. A specialized product line that acknowledges and formulates solutions for specific perimenopausal and menopausal skin concerns — such as increased dryness, loss of elasticity, and heightened sensitivity — can also serve as a message of empowerment. Image Credit: Stripes ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 86% | Activity: 75% | Freshness: 53% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Life-stage-specific Beauty Products:** Beauty brands tailoring solutions for specific life stages pave the way for innovative product lines that address distinct physiological changes. - **Empowerment-driven Skincare:** Products that emphasize empowerment and community-building offer new avenues for brand engagement and customer loyalty. - **Hormonal-shift Focused Formulations:** Developing skincare formulations that specifically target hormonal changes opens up novel opportunities to address underserved consumer needs. ### Who This Affects Most - **Cosmetics and Personal Care:** The emergence of life-stage-focused beauty brands creates the potential for dynamic growth within the cosmetics industry. - **Health and Wellness:** Integrating an understanding of hormonal health into beauty products bridges the gap between skincare and overall wellness. - **Community-building Platforms:** Community-focused beauty brands leverage opportunities to integrate social networking features into product offerings. ## Related on Trend Hunter - [Menopause Wellness Lines](https://www.trendhunter.com/trends/made-with-tmi.md) - [Menopause-Friendly Haircare](https://www.trendhunter.com/trends/menoplex.md) - [Empowering Menopause Magazines](https://www.trendhunter.com/trends/the-menopause-edit.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Co-Created Menopause Skincare](https://www.trendhunter.com/trends/revival-vitality-menopause.md) - [Clean Hormone-Friendly Skincare](https://www.trendhunter.com/trends/ever-skincare.md) - [Rejuvenating Biotech Serums](https://www.trendhunter.com/trends/mystro-revive-renewing-serum.md) - [Actress-Made Menopause Lines](https://www.trendhunter.com/trends/halle-berry-2.md) - [Pregnancy-Safe Active Skincare](https://www.trendhunter.com/trends/skn-to-skn.md)