# Acne-Positive Skincare Campaigns Skincare Brand Blume Debuted the New Celebrate Skin Campaign By Grace Mahas | Published 2020-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-brand-blume References: [allure](https://www.allure.com/story/blume-acne-products-celebrate-skin-campaign) & [blume](https://www.blume.com/) The renowned skincare brand, [Blume](https://www.trendhunter.com/trends/superbalm-lip-tint), recently debuted a new [acne-positive campaign](https://www.trendhunter.com/trends/oxy-acne-care-brand), appropriately titled 'Celebrate Skin' that showcases a variety of faces with varied texture and visible blemishes. The brand explained that acne should no longer be seen as a "taboo" or as something "awkward" to discuss as it's a very common experience for people of all ages, colors, genders, and sizes. The skincare brand wants to help people move past these insecurities and [normalize the conversation around acne](https://www.trendhunter.com/trends/the-ordinary-x-uncommon). On a blog post, Blume commented: "Let's not forget, we're human. The conversations we have around acne should be uplifting, and having you join us here right now is an awesome way to start this journey for yourself and those around you." Image Credit: Blume ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 66% | Activity: 63% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Acne-positive Skincare:** Opportunity for skincare brands to focus on inclusive and acne-positive messaging, products, and campaigns. - **Normalize Acne Conversations:** Opportunity to create platforms, events, and resources that normalize conversations about acne and promote self-acceptance. - **Diversity in Skincare Marketing:** Opportunity for skincare brands to celebrate diversity by representing faces with varied textures and visible blemishes in their marketing campaigns. ### Sectors Adopting This - **Skincare:** Disruptive innovation opportunity: Developing innovative products and treatments for acne that address different skin types and promote self-acceptance. - **Beauty:** Disruptive innovation opportunity: Creating inclusive beauty standards that celebrate and embrace diverse skin types and imperfections, challenging traditional notions of beauty. - **Wellness:** Disruptive innovation opportunity: Integrating mental health and self-care practices into acne-positive skincare routines, promoting overall well-being. ## Related on Trend Hunter - [Youth-Focused Skincare Campaigns](https://www.trendhunter.com/trends/proactiv.md) - [Authentic Skincare Campaigns](https://www.trendhunter.com/trends/authentic-skincare-campaign.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Daily Acne-Targeting Skincare Products](https://www.trendhunter.com/trends/acne-awareness-month.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Empowering Scar-Focused Campaigns](https://www.trendhunter.com/trends/scar-stories1.md) - [Potent Science-Backed Skincare](https://www.trendhunter.com/trends/acure-skincare.md) - [Pride-Themed Acne Treatments](https://www.trendhunter.com/trends/acne-healing-dots.md)