# Male Skincare Ambassadors Jonathan Van Ness is the Face of Biossance's Squalane Skincare By Laura McQuarrie | Published 2019-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skincare-ambassador References: [prnewswire](https://www.prnewswire.com/news-releases/jonathan-van-ness-joins-biossance-as-first-celebrity-ambassador-300875842.html) & [instagram](https://www.instagram.com/p/BzGVE4MnEQ8/) 100% plant-based, sustainable squalane skincare brand [Biossance](https://www.trendhunter.com/trends/sugarcanederived-squalane) recently named Jonathan Van Ness as its first [celebrity ambassador](https://www.trendhunter.com/trends/reframe-beauty), who will play a role in an education initiative this summer. This partnership with the television personality, podcaster, comedian and beauty expert is set to help the brand set a new standard for clean beauty as the norm. According to Biossance, "Jonathan was the obvious choice for Biossance–he is personable, has an approachable style to beauty expertise, and has a true passion for sustainability." Already, Jonathan Van Ness has named the brand's 100% Squalane Oil as his must-have product. Jonathan Van Ness of Queer Eye was recently also named Essie’s [first male ambassador](https://www.trendhunter.com/trends/antonela-roccuzzo). Like Biossance and Essie, a growing number of beauty brands are welcoming male ambassadors to be the face of their products. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Male Skincare Ambassadors:** Brands are increasingly appointing male ambassadors to represent their skincare products. - **Clean Beauty as the Norm:** The partnership between Biossance and Jonathan Van Ness aims to set a new standard for clean beauty. - **Sustainable Skincare:** Biossance's commitment to sustainability aligns with the growing consumer demand for eco-friendly skincare products. ### Who This Affects Most - **Beauty:** The beauty industry is witnessing a shift towards inclusivity with the introduction of male ambassadors. - **Personal Care:** The demand for clean beauty products is transforming the personal care industry. - **Sustainable Products:** The sustainable skincare trend presents a disruptive opportunity for companies in the eco-friendly products sector. ## Related on Trend Hunter - [Squalane-Centric Global Brand Campaigns](https://www.trendhunter.com/trends/sugarcanederived-squalane.md) - [Comprehensive Hair Styling Sets](https://www.trendhunter.com/trends/all-around-styling-set.md) - [Elevated All-Natural Grooming Lines](https://www.trendhunter.com/trends/baz-and-co.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Athletic Nail Polish Ambassadors](https://www.trendhunter.com/trends/sally-hansen-and-jared-mccain.md) - [Singer-Made Skincare Partnerships](https://www.trendhunter.com/trends/alicia-keys.md) - [Eco-Friendly Deodorant Lines](https://www.trendhunter.com/trends/humble-brands.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Men's Personal Care Rebrands](https://www.trendhunter.com/trends/premium-collection.md)