# Cohesive Skincare Brand Designs 'Free The Birds' Unveils New Branding for Skin Therapy By Niko Pajkovic | Published 2021-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skin-therapy References: [thedieline](https://thedieline.com/blog/2021/7/7/kin-and-free-the-birds-bring-a-facelift-to-skin-therapy-range-ensuring-its-bright-future) & [freethebirds](https://freethebirds.com/) [Free The Birds](https://www.trendhunter.com/trends/free-the-birds), a UK-based design agency specializing in health and beauty brands, has unveiled its latest [branding and packaging identity](https://www.trendhunter.com/trends/fabulosa-rebranding) for [Skin Therapy](https://www.trendhunter.com/trends/supplement-packaging1), an everyday skincare brand that sells a wide range of products for Adults, Kids, and Babies. Free The Birds tackled a rebrand of Skin Therapy's sub-brands, intending to create an overarching sense of cohesiveness between them all. As a result, all the products -- from face washes to body lotions and lip balms -- have been given a warm and wholesome look and identity. For example, the Baby range includes playful animations of different animals but delivers them in a soft, minimalist style. Similarly, the Spa collection consists of a modest branding that features decorative swirls and turquoise hues, evoking feelings of relaxation and indulgence. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 74% | Activity: 78% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Cohesive Branding Packaging:** Creating a cohesive look and identity among all products in a brand line through clever packaging design and branding. - **Kid-friendly Skincare Products:** Development of skincare products like lotions, balms, and treatments that are specially designed, friendly, and suitable for children. - **Minimalist Spa Collection Branding:** Using minimalist style, decorative swirls, and soothing hues to invoke relaxation and indulgence in spa collections. ### Where This Applies - **Skincare Industry:** The skincare industry can enhance their product line by using cohesive branding and packaging to entice customers with a wholesome and coherent range of products. - **Design Industry:** The design industry could take cues from the warm and minimalist approach used by Free The Birds to develop a cohesive design solution for their many clients. - **Children Products Industry:** Developing kid-friendly skincare products and treatments that are attractive, stimulating, and soothing to children could be a growth opportunity for the children’s products industry. ## Related on Trend Hunter - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Body Care Rebranding Initiatives](https://www.trendhunter.com/trends/tree-hut1.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md)