# Luminous Serum Foundations Makeup Revolution's Skin Silk Serum Foundation is Skin-Caring By Laura McQuarrie | Published 2024-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skin-silk-serum-foundation References: [ca.finance.yahoo](https://ca.finance.yahoo.com/news/introducing-next-generation-complexion-products-144200840.html) & [revolutionbeauty](https://www.revolutionbeauty.com/intl/default/makeup/face/foundation/makeup-revolution-skin-silk-serum-foundation.html)  [Makeup Revolution](https://www.trendhunter.com/trends/bright-light-face-glow) Skin Silk Serum Foundation is a next-generation beauty innovation with a formula that feels weightless and leaves the skin looking radiant. The breathable, light-to-medium formula is packed with [skin-caring ingredients](https://www.trendhunter.com/trends/about-face-1), including a hyaluronic and a peptide complex for hydration and plumping. This buildable, light-as-air drugstore foundation is launching with 20 shades for all skin types to help any beauty lover feel their best and most confident in their skin. "Post-pandemic, there has been a huge shift towards 'no-makeup, makeup' and a healthy, natural look," said Makeup Revolution's Brand and Product Director, Jenny Fraser, "We developed Skin Silk, our first-ever [serum foundation](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation) [...] as a response to our customer's need for lightweight, skin-loving complexion products that are not only high quality but affordable too." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 81% | Freshness: 20% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **No-makeup Makeup:** The shift towards 'no-makeup, makeup' and a healthy, natural look presents an opportunity for beauty brands to develop lightweight, skin-caring foundations. - **Skin-caring Formulas:** The demand for skin-caring ingredients in foundations creates an opportunity for innovation in the beauty industry to develop formulas that hydrate, plump, and nourish the skin. - **Affordable Quality:** The desire for affordable yet high-quality complexion products opens up avenues for disruptive innovation in the cosmetic industry to create budget-friendly options without compromising on performance. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty and cosmetics industry can capitalize on the trend towards 'no-makeup, makeup' by offering lightweight, skin-caring foundation options. - **Skincare:** The skincare industry can explore the opportunity to develop innovative foundation formulas that contain hydrating and plumping ingredients to meet the growing demand for skin-caring makeup products. - **Affordable Beauty:** The affordable beauty industry has potential for disruption by providing high-quality yet affordable complexion products that cater to the market's desire for budget-friendly options. ## Related on Trend Hunter - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md) - [Hybrid Serum Foundation Launches](https://www.trendhunter.com/trends/teint-radiance.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Serum-Like Vegan Tints](https://www.trendhunter.com/trends/sephoras-reveal-the-real.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Serum-Inspired Foundations](https://www.trendhunter.com/trends/hydra-luxe-luminous-skin-perfecting-foundation.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md)