# Vitamin-Rich Skin Serums CosRX's Triple C Lightning Liquid is Made with 20.5% Pure Vitamin C By Laura McQuarrie | Published 2017-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skin-serums References: [byrdie](http://www.byrdie.com/cosrx-triple-c-lightning-liquid?utm_campaign=article-share&utm_source=share-button&utm_medium=earned-share) & [sokoglam](https://sokoglam.com/products/cosrx-triple-c-lightning-liquid) Antioxidant-rich Vitamin C is extremely beneficial for the maintenance of healthy skin, but when it comes to adding this ingredient to skin serums, it must be extremely fresh. As such, [CosRX](https://www.trendhunter.com/trends/discoloration-serum) takes care to make its [Triple C Lightning Liquid](https://www.trendhunter.com/trends/triple-paste-eczema-care) skin serum in small batches in Korea that are air-shipped "directly from Korea to ensure that the serums are fresh and high quality." As such, the demand for the Triple C Lightning Liquid—which boasts a content of [20.5% pure Vitamin C](https://www.trendhunter.com/trends/pure-c-serum)—has created a 10,000-person waiting list. Alongside featuring a high concentration of Vitamin C as a main ingredient, the serum is powered by black chokeberry and licorice root extract, which help to amplify the smoothing and hydrating properties of the ascorbic acid. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Vitamin C Serums:** Vitamin C serums with high concentrations and fresh batches are in demand for healthy skin maintenance. - **Antioxidant Skincare:** The use of antioxidant-rich ingredients is becoming popular in the skincare industry. - **Natural Skincare:** Consumers are looking for skincare products with natural and plant-based ingredients. ### Where This Applies - **Cosmetics:** Cosmetics brands can develop high-quality Vitamin C serums to meet the growing demand for natural and antioxidant skincare products. - **Beauty and Wellness:** The beauty and wellness industry can expand their product lines to include more natural and antioxidant skincare options. - **E-commerce:** E-commerce sites can showcase and sell fresh, high-quality Vitamin C serums with natural and plant-based ingredients to meet consumer demand. ## Related on Trend Hunter - [Potent Vitamin C Serums](https://www.trendhunter.com/trends/svr-c-antiox.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/mychelle-perfect-c.md) - [Single-Ingredient Brightening Serums](https://www.trendhunter.com/trends/supreme-c.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/vitamin-c-booster-shot.md) - [Potent Anti-Aging Serums](https://www.trendhunter.com/trends/potent-vitamin-c-formula.md) - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Pure Vitamin C Serums](https://www.trendhunter.com/trends/pure-c-serum.md)