# Sensitivity-Minded Serums bareMinerals' Skin Rescue Serums are Potent Yet Gentle & Non-Irritating By Laura McQuarrie | Published 2024-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skin-rescue-serums References: [reviewed.usatoday](https://reviewed.usatoday.com/beauty/features/bareminerals-sensitive-skincare-serums) & [bareminerals](https://www.bareminerals.com/collections/skin-rescue)  Consumers have more access than ever to skincare formulated with highly concentrated actives, yet many are interested in ultra-gentle skincare that bolsters the skin barrier and supports repair, while simultaneously delivering targeted benefits such as brightening and hydration—like [bareMinerals'](https://www.trendhunter.com/trends/barepro-24hr-wear) new Skin Rescue Serums. These serums are clinically proven to improve the condition of the skin in just a week, proving that visible results don't have to be accompanied by sensitivity or irritation. While the Pure Smooth Serum features 5% niacinamide and chebula to reduce fine lines and wrinkles, the Pure Moisture Serum taps into the power of plant algae and 1% PGA to improve hydration for 24 hours. bareMinerals' new sensitivity-minded serum trio also includes the Pure Glow Serum with rainbow seaweed and a [10% Vitamin C complex for enhanced radiance](https://www.trendhunter.com/trends/the-vitamin-c-serum). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 67% | Freshness: 24% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Ultra-gentle Skincare:** The increasing demand for skincare products that provide potent results without causing skin irritation is driving the development of gentle, barrier-supportive formulas. - **Targeted Benefits in Skincare:** Consumers are seeking skincare solutions that offer specific results, such as brightening and hydration, creating a market for specialized serums like those featuring niacinamide, Vitamin C, and plant algae. - **Clinical Proven Efficacy:** The emphasis on clinically validated skincare products is growing, as brands showcase evidence of visible improvements within a short timeframe to attract discerning consumers. ### Who This Affects Most - **Skincare:** Skincare companies are innovating with serums that are both potent and low-irritant, catering to an audience increasingly concerned with product gentleness and efficacy. - **Beauty and Personal Care:** The beauty industry is witnessing a shift towards products that not only enhance aesthetic appeal but also support skin health by utilizing barrier-friendly ingredients. - **Cosmetics:** Cosmetic brands are exploring advanced formulations combining high-active ingredients with soothing agents to meet the dual desire for performance and comfort. ## Related on Trend Hunter - [High-Performance Sensitive Skincare](https://www.trendhunter.com/trends/amoureux-beauty.md) - [Comforting Daily Serums](https://www.trendhunter.com/trends/redness-reducing-serum.md) - [Gentle Skin-Enhancing Serums](https://www.trendhunter.com/trends/beauty-pies-youthbomb.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Potent Accessible Skincare Serums](https://www.trendhunter.com/trends/bubble-skincare-serum.md) - [Super-Soothing Jade Serums](https://www.trendhunter.com/trends/green-jade-calm-serum.md) - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Balancing Sensitive Skincare](https://www.trendhunter.com/trends/stressed-skin.md)