# Adaptive Skin Tints This Skin Perfecting Tint is Powered by Smart Tint Technology By Laura McQuarrie | Published 2023-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skin-perfecting-tint References: [hibeautifulyou](https://hibeautifulyou.com/products/be-you-skin-skin-perfecting-tint?variant=40015083995218) & [instagram](https://www.instagram.com/p/Cz5Ey1NtLpN/?img_index=1)  In the 2023 Beauty Innovation Awards, the Skin Perfecting Tint by Hi Beautiful You won Face Product of the Year. The BE YOU Skin product is powered by [Smart Tint](https://www.trendhunter.com/trends/am-pm-retinoid-balm) Technology and its smooth, sheer gel has the ability to adapt to suit any skin tone. Thanks to its unique properties, this skin tint has the potential to replace a beauty consumer's regular foundation, BB Cream, CC Cream or tinted moisturizer. This buildable, soft-focus gel boasts a weightless feel and the ability to enhance the overall tone and texture of skin with a smooth matte finish. This vegan, oil-free and fragrance-free skin tint formula is available in four shades and it comes packed with antioxidants and hydrating ingredients to lock in moisture. This formula is forgiving and finger-friendly since no brushes or sponges are needed for the application process. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 79% | Freshness: 19% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Smart Tint Technology:** The Skin Perfecting Tint by Hi Beautiful You utilizes Smart Tint Technology to adapt and suit any skin tone, potentially replacing traditional foundation, BB Cream, CC Cream, or tinted moisturizer. - **Adaptive Skin Tints:** The Skin Perfecting Tint by Hi Beautiful You is an adaptive skin tint that enhances the overall tone and texture of skin, providing a smooth matte finish without the need for brushes or sponges. - **Vegan and Hydrating Formulas:** The Skin Perfecting Tint by Hi Beautiful You is a vegan, oil-free, and fragrance-free formula packed with antioxidants and hydrating ingredients to lock in moisture while providing a weightless feel and sheer coverage. ### Sectors Adopting This - **Beauty Retail:** Smart Tint Technology opens up opportunities for beauty retailers to offer innovative skin tints that can replace multiple traditional beauty products. - **Cosmetics Manufacturing:** Manufacturers in the cosmetics industry can explore the production of adaptive skin tints with soft-focus gel formulas that offer a smooth matte finish and finger-friendly application process. - **Natural and Organic Skincare:** The demand for vegan, oil-free, fragrance-free formulas with hydrating and antioxidant-rich ingredients presents an opportunity for natural and organic skincare companies to develop adaptive skin tints suitable for various skin tones. ## Related on Trend Hunter - [Nourishing Multi-Functional Tints](https://www.trendhunter.com/trends/multifunctional-tint.md) - [Extra-Protective Skin Tints](https://www.trendhunter.com/trends/beautyscreen.md) - [Serum-Like Vegan Tints](https://www.trendhunter.com/trends/sephoras-reveal-the-real.md) - [Skin Tint Serum-Balms](https://www.trendhunter.com/trends/beauty-balm-serum-boosted-skin-tint.md) - [Waterless Skin Tints](https://www.trendhunter.com/trends/skin-tint-serum.md) - [Blurring Serum Skin Tints](https://www.trendhunter.com/trends/blurring-serum-skin-tint.md) - [Soft Matte Skin-Tint Sunscreens](https://www.trendhunter.com/trends/clean-fresh-blurring-skin-tint.md) - [Tinted Gel Creams](https://www.trendhunter.com/trends/tinted-gel-cream.md) - [Skin-Protecting Tinted Moisturizers](https://www.trendhunter.com/trends/tinted-moisturizers2.md)