# Nutrient-Rich Skin Enhancers Kosas' Skin Illuminator Gives the Look of Radiant, Healthy Skin By Laura McQuarrie | Published 2023-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skin-iluminator References: [nypost](https://nypost.com/article/best-new-product-launches-this-month/) & [kosas](https://kosas.com/collections/new/products/glow-iv?variant=41065734406201) Glow I.V. is one of the newest drops from Kosas and it takes the form of a vitamin-infused skin illuminator that's packed with nutrients. This versatile product has a pearly essence that works well on its own, layered under foundation, used as a highlighter or mixed with other beauty and skincare products. This glow-boosting product creates and instant healthy-looking glow, all the while supporting the long-term health of the skin with purposeful ingredients like hydrating VitaGlow-D, algae extracts for nourishment and glutathione for visible brightening. As the brand says, "Glow I.V. is unlike any other product on the market. It was formulated to deliver reflective, visibly healthier skin that gets noticed." From Revive and Illuminate to Energize and Reflect, there's a shade for everyone. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 36% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Nutrient-rich Skin Enhancers:** As consumers increasingly seek skincare products that do more than simply enhance their appearance, creating nutrient-rich skin enhancers is a disruptive innovation opportunity. - **Multi-use Beauty Products:** With versatile products like Kosas' Glow I.V. taking the market by storm, developing multi-use beauty products that can be layered or mixed together presents a disruptive innovation opportunity. - **Science-backed Skincare:** As consumers grow more interested in the science behind their skincare products, creating skincare formulations with purposeful, science-backed ingredients becomes a disruptive innovation opportunity. ### Who This Affects Most - **Beauty:** The beauty industry has an opportunity to create innovative skincare products that not only enhance appearance, but also improve the overall health of the skin with nutrient-rich ingredients. - **Health and Wellness:** As consumers focus more on health and wellness, creating beauty and skincare products that offer long-term benefits to the skin becomes an opportunity for the health and wellness industry. - **Nutraceuticals:** The nutraceutical industry can capitalize on the trend towards nutrient-rich skincare by developing products that nourish the skin from the inside out. ## Related on Trend Hunter - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md) - [Bronzing Peptide Skincare Products](https://www.trendhunter.com/trends/versed-mood-lighting-luminizing-glow-drops.md) - [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md) - [Hybrid Makeup Formulas](https://www.trendhunter.com/trends/wake-up-radiant-elixir.md) - [High-Performance Skincare Serums](https://www.trendhunter.com/trends/fitglow-beauty.md) - [Glow-Promoting Skin Serums](https://www.trendhunter.com/trends/glow-factor.md) - [Drinkable Skincare Routines](https://www.trendhunter.com/trends/skin-and-gut-supplement.md)