# Radiance-Boosting Moisturizers Kiehl's Glow Formula Skin Hydrator Includes Illuminating Minerals By Laura McQuarrie | Published 2018-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skin-hydrator References: [prnewswire](https://www.prnewswire.com/news-releases/skincare-meets-makeup-kiehls-glow-formula-skin-hydrator-300668681.html) & [kiehls](https://www.kiehls.com/glow-formula-skin-hydrator/KHL224.html) [Kiehl's](https://www.trendhunter.com/trends/medicated-moisturizer) Glow Formula Skin Hydrator is touted as a "[unique, hybrid product](https://www.trendhunter.com/trends/wake-up-radiant-elixir) that can be incorporated throughout a skincare and makeup routine." Like a skincare product, the formula can be used on its own or with a moisturizer to provide long-lasting hydration. Alternatively, the product can be pressed onto the high points of the skin after makeup is applied to create a [fresh, radiant finish](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter). One of the key ingredients in the formula is pomegranate extract, sourced from Tunisia and Malta, which helps to provide antioxidant protection. Additionally, the formula is also rich with skin-illuminating minerals and in all, a formula with 95% naturally derived ingredients. The product for all skin types and tones has been tested to show its effectiveness for visibly improving the natural glow of the skin over time. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Radiance-boosting Skincare:** Opportunity to create skincare products that enhance natural skin radiance and include nourishing natural ingredients such as pomegranate extract - **Hybrid Skincare and Makeup:** Opportunity to create products that can be incorporated into both skincare and makeup routines for a versatile product offering - **Multi-functional Skincare:** Opportunity to create products that can provide both hydration and skin-illuminating effects in one formula ### Who This Affects Most - **Cosmetics:** Opportunity for cosmetics companies to incorporate more nourishing, naturally derived ingredients into their products like pomegranate extract - **Skincare:** Opportunity to create multi-functional skincare products that not only provide hydration but also improve the natural radiance of the skin - **Beauty and Personal Care:** Opportunity to create hybrid products that can be used in both skincare and makeup routines for a versatile beauty and personal care offering ## Related on Trend Hunter - [Lightweight Hydrating Skin Creams](https://www.trendhunter.com/trends/eternal-glow-cream.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Moisturizing Serum Advancements](https://www.trendhunter.com/trends/active-glow-serum.md) - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Premium Active Hydrators](https://www.trendhunter.com/trends/active-hydrator.md) - [Hybrid Makeup Formulas](https://www.trendhunter.com/trends/wake-up-radiant-elixir.md) - [Oil-free Refillable Moisturizers](https://www.trendhunter.com/trends/refillable-moisturizer.md)