# Extensive Skin Equalizers MAKE UP FOR EVER's Step 1 Series Creates Flawless Skin in a Flash By Meghan Young | Published 2015-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skin-equalizer References: [makeupforever](http://www.makeupforever.com/int/en-int/make-up/face/primer/step1) MAKE UP FOR EVER has brought women closer to having editorial-level complexion with its Step 1 Skin Equalizer series. With a rainbow of primers available, 10 to be exact, it addresses a slew of skin types, tones and textures for flawless skin in a flash. By sectioning off into [primers for texture](https://www.trendhunter.com/trends/power-grip-matte-primer) and [primers for tone](https://www.trendhunter.com/trends/conceal-perfect-blur-out-smoothing-primer), the Step 1 Skin Equalizer series ensures that people can properly mix and match the products. Since women's skin type range signficantly, the Step 1 Skin Equalizer series ensures that everyone is taken care of in the beauty department. MAKE UP FOR EVER writes, "Developed with the exclusive Equalizer Complex, the unique formulas [triple the power of your foundation](https://www.trendhunter.com/trends/foundation-coverage) for smoother, more even, longer lasting make up." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 36% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skin Equalizer Series:** MAKE UP FOR EVER's Skin Equalizer series addresses a variety of skin types and textures to create editorial-level complexion. - **Unique Formulas:** MAKE UP FOR EVER's unique formulas triple the power of foundation for smoother, more even, and longer lasting makeup. - **Primers for Tone and Texture:** MAKE UP FOR EVER's Step 1 series offers primers for both texture and tone, allowing for proper mixing and matching of products. ### Sectors Adopting This - **Cosmetics Industry:** Cosmetics companies can formulate primers that address a wider range of skin types and textures to meet the needs of diverse customers. - **Beauty Retail Sector:** Beauty retailers can provide personalized recommendations for customers based on their skin types and concerns, using primers to create a flawless base for makeup. - **Fashion Magazine Industry:** Fashion magazines can feature MAKE UP FOR EVER's Skin Equalizer series in their editorial shoots to achieve flawless complexion looks. ## Related on Trend Hunter - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Soft-Blur Priming Moisturizers](https://www.trendhunter.com/trends/great-skin-priming-moisturizer.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Skincare-Inspired Beauty Primers](https://www.trendhunter.com/trends/covergirl-trublend.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Oil-Free Primer Formulas](https://www.trendhunter.com/trends/smashbox-cosmetics.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md)