# Orange Wine Campaigns Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine By Laura McQuarrie | Published 2023-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skin-contact References: [adweek](https://www.adweek.com/brand-marketing/life-in-tangerine-sumptuous-ad-for-orange-wine-shakes-off-categorys-stuffy-image/)  [Nomadica's](https://www.trendhunter.com/trends/nomadica-1) Skin Contact campaign spotlights its newest product, orange wine, in a way that makes the macerated wine approachable and fun. All too often, the world of wine is perceived as standoffish and for this campaign centered on orange wine, Nomadica founder and CEO Kristin Olszewski's intent was to create ads that were "sexy without being too serious." The rising popularity of orange wine can be attributed to characteristics that appeal to fans of red and white wine alike. By combining the best features wine has to offer, orange wine offers just the right balance of color, flavor and crispness, making it a compelling choice for those looking to explore a new dimension of taste and complexity in their wine choices. Nomadica's tangerine-hued campaign conveys the unique features of skin contact wine, as well as the wide range of people who will enjoy it. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 39% | Activity: 17% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Rising Popularity of Orange Wine:** The increasing demand for orange wine presents opportunities for winemakers to capitalize on this trend and expand their product offerings. - **Approachable and Fun Wine Advertising:** Creating playful and engaging marketing campaigns like Nomadica's Skin Contact campaign can help break down barriers and attract a wider audience to the world of wine. - **Exploring New Dimensions of Taste and Complexity:** Orange wine offers a unique flavor profile and complexity, providing an opportunity for wine enthusiasts to expand their palate and discover new wine experiences. ### Where This Applies - **Wine Industry:** The rising popularity of orange wine creates opportunities for wineries to innovate and create new orange wine products to meet consumer demand. - **Advertising Industry:** The success of Nomadica's Skin Contact campaign highlights the potential for the advertising industry to create fun and engaging campaigns for wine and other products. - **Hospitality Industry:** As orange wine gains popularity, the hospitality industry can leverage this trend by expanding their wine offerings and providing unique experiences to attract customers. ## Related on Trend Hunter - [Canned Orange Wines](https://www.trendhunter.com/trends/nomadica-1.md) - [Spice-Forward Orange Wines](https://www.trendhunter.com/trends/winzer-krems-o-orange-wine.md) - [Non-Alcoholic Sparkling Orange Wines](https://www.trendhunter.com/trends/sparkling-orange-wine.md) - [Limited-Edition Orange Wines](https://www.trendhunter.com/trends/orange-wines.md) - [Amber Aperitif Wines](https://www.trendhunter.com/trends/orancio-expression.md) - [Personified Wine Campaigns](https://www.trendhunter.com/trends/pleasure-to-meet-you.md) - [Grocer-Backed Orange Wines](https://www.trendhunter.com/trends/aldi-8.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md)