# Plant-Based Cleansers This Skin Cleanser is Rich in Antioxidants from Kale, Spinach and Green Tea By Laura McQuarrie | Published 2016-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skin-cleanser References: [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=36635928&) This [anti-aging skin cleanser](https://www.trendhunter.com/trends/rosemary-enzyme-cleanser) from the Youth to the People brand is designed with an [ultra-rich antioxidant formula](https://www.trendhunter.com/trends/antioxidantrich-skincare) that's powered by plants. The ingredient list includes potent ingredients like kale, spinach, alfalfa, aloe vera and green tea, which are great sources of vitamins that also encourage the skin to naturally glow. The pure list of [plant-based ingredients](https://www.trendhunter.com/trends/olivier-midy) are called out on the front of the bottle in the same way that many fresh green juices are branded, which suggests that the use of food in this beauty product is able to bring on numerous health benefits. Across the food and beauty industries and beyond, many health-conscious consumers are looking for labels with simple ingredient lists that can be called out on the front of a package. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Plant-based Skincare:** The use of plant-based ingredients in skincare products is becoming increasingly popular and presents an opportunity for disruption in the beauty industry. - **Anti-aging Cleansers:** The trend towards anti-aging skincare products presents an opportunity for disruption and innovation in the beauty industry. - **Transparent Ingredient Labeling:** The trend towards labeling products with simple ingredient lists presents an opportunity for disruption and product differentiation in the beauty industry. ### Industries Being Reshaped - **Beauty Products:** The trend towards plant-based and anti-aging skincare products with simple ingredient labels presents an opportunity for innovation and disruption in the beauty industry. - **Food and Beverage Industry:** The trend towards using food-based ingredients in beauty products presents an opportunity for collaboration and disruption between the food and beauty industries. - **Health and Wellness Industry:** The trend towards simple and natural ingredients in beauty products presents an opportunity for disruption and innovation in the health and wellness industry. ## Related on Trend Hunter - [Antioxidant-Packed Body Cleansers](https://www.trendhunter.com/trends/superfood-niacinamide-body-cleanser.md) - [Plant-Based Gentle Cleansers](https://www.trendhunter.com/trends/gentle-cleanser.md) - [Ultra-Sustainable Gel Cleansers](https://www.trendhunter.com/trends/daily-regenerative-gel-cleanser.md) - [Soy-Based Face Cleansers](https://www.trendhunter.com/trends/soy-face-cleansers.md) - [Potent Antioxidant Cleansers](https://www.trendhunter.com/trends/coq10-cleanser.md) - [Ultra-Gentle Face Cleansers](https://www.trendhunter.com/trends/dr-bailey-skin-care-cleanser.md) - [Small Batch Natural Cleansers](https://www.trendhunter.com/trends/small-batch-natural-cleanser.md) - [Plant-based Hydrating Foaming Cleansers](https://www.trendhunter.com/trends/botanity-makiol.md) - [Milky Vegan Cleansers](https://www.trendhunter.com/trends/isntree-yam-root.md)