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# Simplistic Skincare Product Lines
DHC Launched a New Skincare Range for Male Consumers in Japan

By Daniel Johnson | Published 2020-03-11 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/skin-care-range
References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2019/04/24/Keeping-it-simple-Japan-s-DHC-expands-men-s-skin-care-range-as-interest-in-male-grooming-rises) & [dhccare](https://www.dhccare.com/)

[DHC](https://www.trendhunter.com/trends/mature-skinfriendly), the Japanese company, recently launched a new skincare range of products in order to meet the grooming needs of men. Tomohiko Kanai of DHC spoke about the new products, "DHC began expanding its [men's skincare offering](https://www.trendhunter.com/trends/caldera-lab1) in 2007 and our most recent expansion is due to rising interest in skincare among men, specifically in areas that address skincare and lifestyle needs unique to men."

The skincare range consists of five total products and includes a number of different ingredients including plant materials, green team castor bean, and chamomile. The company also stated that it created its product line to be [simple to use](https://www.trendhunter.com/trends/gen-z-males).

DHC indicates that it is looking to expand into China and Korea, as it believes it can fill a niche in the market.

Image Credit: DHC

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 23% | Activity: 39% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### Why This Trend Is Growing

- **Male Skincare Market:** Expanding skincare range for men presents opportunities to tap into the growing market of male grooming.
- **Simple Skincare Products:** Creating a line of easy-to-use skincare products meets the demand for simpler and more efficient skincare routines.
- **International Expansion:** Entering China and Korea allows for reaching new markets and capitalizing on the demand for skincare products.

### Industries Being Reshaped

- **Skincare:** The skincare industry benefits from the development of specialized products tailored to different demographics and needs.
- **Beauty:** The beauty industry can explore the potential of expanding men's skincare lines to cater to a wider range of consumers.
- **International Trade:** Expanding into China and Korea presents opportunities for international trade and market penetration.

## Related on Trend Hunter

- [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md)
- [Cactus-Based Men's Skincare Products](https://www.trendhunter.com/trends/dior-sauvage-mencare.md)
- [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md)
- [Mature Skin-Friendly Makeup Cleansers](https://www.trendhunter.com/trends/mature-skinfriendly.md)
- [Japanese-Inspired Intimate Care Lines](https://www.trendhunter.com/trends/ikemen.md)
- [Limited-Ingredient Skincare](https://www.trendhunter.com/trends/true-barrier-for-men.md)
- [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md)
- [K-Beauty-Inspired Skincare Ranges](https://www.trendhunter.com/trends/herbalife-hlskin.md)
- [Advanced Men's Skincare Creams](https://www.trendhunter.com/trends/men-skin.md)