# Dynamic Rose-Hued Beauty Stores Skin Care Brand Aesop's New Store Was Inspired by James Bond Films By Ell Smith | Published 2017-11-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/skin-care-brand-aesop References: [psfk](https://www.psfk.com/2017/11/aesops-london-store-design-inspiration-james-bond.html) & [aesop](https://www.aesop.com/hk/zh_sc/r/aesop-duke-of-york-square?q=Aesop) Skin care brand [Aesop](https://www.trendhunter.com/trends/aesop-outlet) has offered its consumers a unique in-store experience, after partnering with architecture and interior design firm [Snøhetta](https://www.trendhunter.com/trends/holzweiler-store) to produce a space inspired by the opening scenes of James Bond films. The gradient rose-colored walls help spotlight a central column and twelve arches, which curve upward to create "intimate zones" for product consultations. Each zone is centered around a sink, which appears to be hovering in mid-air, eliciting a sense of mystery. A shallow, reflective pool surrounds the sink and reflects onto the walls, creating a glamorous shimmering effect. The entire space is comprised of warm colors, contrasted by steel and concrete detailing and geometric components making for an elegant and dynamic in-store space. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 69% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Rose-hued Interiors:** Creating rose-hued interiors can provide a unique and elegant in-store experience for various brands. - **Intimate Consultation Zones:** Designing intimate consultation zones that include hovering sinks and reflective pools can evoke mystery, glamour, and enhance the consumer's experience. - **Sophisticated Geometry:** Incorporating sophisticated geometry in stores, such as curving arches and warm colors contrasted by steel and concrete detailing, can create an elegant and dynamic in-store space. ### Industries Being Reshaped - **Retail:** Retail brands can leverage gradient rose-hued interiors, hovering sinks and reflective pools, and sophisticated geometry to create a unique in-store experience. - **Interior Design:** Interior design firms can incorporate these elements, such as rose-hued interiors and sophisticated geometry, into their design to create unique and elegant spaces for clients. - **Beauty:** Beauty brands can leverage the use of intimate consultation zones with hovering sinks and reflective pools to enhance the consumer's experience and create an elegant and dynamic in-store space. ## Related on Trend Hunter - [Tactile Soap-Adorned London Shops](https://www.trendhunter.com/trends/aesop-outlet.md) - [Traditional Pavilion Skincare Stores](https://www.trendhunter.com/trends/samuso-hyojadong.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Algae Lit Retail Caves](https://www.trendhunter.com/trends/aesop-hainan.md) - [Tranquil Skincare Experience Spaces](https://www.trendhunter.com/trends/experience-center-1.md) - [Autoshop-Transformed Skincare Boutiques](https://www.trendhunter.com/trends/malingoetz-1.md) - [Premium In-Store Experiences](https://www.trendhunter.com/trends/lancomes-domaine.md) - [Women's Literature-Inspired Skincare Stores](https://www.trendhunter.com/trends/womens-literature-library.md) - [Substantial Retail Environment Redesigns](https://www.trendhunter.com/trends/cosmetics-and-beauty-department.md)