# Shine-Promoting Dog Supplements Finn’s Skin & Coat Supplement Contains Omegas & Wild Salmon Oil By Kalin Ned | Published 2022-08-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skin-and-coat-supplement References: [petfinn](https://www.petfinn.com/products/skin-and-coat)  [Finn](https://www.trendhunter.com/trends/soothing-pet-balm), a brand that offers human-grade and veterinarian-approved canine supplements, boasts a Skin & Coat supplement that promotes healthier skin, a shinier coat, shedding maintenance, and overall cellular health support. The product is offered in Beef Liver flavor and each tin contains 90 soft chews. The formula of the Skin & Coat supplement consists of a special blend of [omega fatty acids](https://www.trendhunter.com/trends/essential-fatty-acid), essential vitamins, and key minerals. While Omega-3s assist in maintaining overall skin health, Zinc delivers hydration to the skin and coat. Finn includes Biotin to promote strength in hair structure and overall hair health. Additionally, Vitamins C and E work to "protect skin cells and support overall well-being." Finn suggests that owners feed one soft chew per 25 pounds of body weight on a daily basis. Image Credit: Finn ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 46% | Activity: 45% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Canine Supplements:** Opportunity to develop new canine supplement products with innovative ingredients and benefits - **Skin & Coat Health:** Opportunity to create products focused on improving skin and coat health for dogs - **Human-grade Products for Pets:** Opportunity to offer more high-quality, human-grade products for pet owners who value their pets as part of the family ### Industries Being Reshaped - **Pet Supplements:** Innovative pet product industry that creates unique supplement products for pets - **Pet Grooming:** Industry focused on improving pet's skin and coat health through grooming products and services - **Human-grade Pet Food:** Industry focused on creating high-quality pet food products with ingredients used for human consumption ## Related on Trend Hunter - [Superfood-Infused Pet Supplements](https://www.trendhunter.com/trends/bundle-x-joy.md) - [Soothing Pet Balms](https://www.trendhunter.com/trends/soothing-pet-balm.md) - [Liquid Pet Supplements](https://www.trendhunter.com/trends/liquid-pet-supplements.md) - [Protein-Packed Pet Supplements](https://www.trendhunter.com/trends/fera.md) - [Hydrating Superfood Toppers](https://www.trendhunter.com/trends/bone-broth-plus.md) - [Alternative Omega Dog Supplements](https://www.trendhunter.com/trends/omega-dog-supplements.md) - [Soft Chew Dog Supplements](https://www.trendhunter.com/trends/wellness-supplements-for-dogs.md) - [Nutritious Dog Supplements](https://www.trendhunter.com/trends/open-farm-1.md) - [Plaque-Fighting Dog Dental Chews](https://www.trendhunter.com/trends/plaque-patrol.md)