# Waffle Loungewear Sets Skims' Waffle Loungewear Set Offers Joggers, Robes, Bras and More By Ell Smith | Published 2020-10-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/skims-waffle-loungewear References: [hypebae](https://hypebae.com/2020/10/kim-kardashian-skims-waffle-collection-loungewear-bras-hoodies-leggings-ming-lee-simmons-campaign-price-where-to-buy) & [skims](https://skims.com/collections/just-in) [SKIMS](https://www.trendhunter.com/trends/winter-heat-collection)' waffle loungewear set has just arrived, offering an inviting and stylish clothing alternative that's sure to help consumers get through the colder months. SKIMS is a brand led by socialite and reality TV star Kim Kardashian. Known for her hour glass figure, Kardashian's [SKIMS line started as shapewear](https://www.trendhunter.com/trends/spanx-airessentials) to help consumers look and feel their best while in figure-hugging clothes. Since then, the line has expanded to offer all-things comfort, and this waffle loungewear set perfectly exemplifies that. The set is comprised of a bra, T-shirt, a long sleeve, a hoodie, leggings, joggers, and a robe. The available colorways include Bone, Mineral, Ochre and Onyx -- all of which present a subtle and earthy tone. Image Credit: Skims ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Waffle Loungewear Trend:** The rise of waffle loungewear as a stylish and inviting alternative to traditional loungewear creates opportunities for clothing brands to innovate and expand their product lines. - **Celebrity-owned Clothing Trend:** The popularity of clothing lines created or owned by celebrities presents opportunities for individuals with a large platform and following to expand their brand and capitalize on consumer demand. - **All-in-one Clothing Set Trend:** The increasing popularity of all-in-one clothing sets for various occasions creates opportunities for fashion brands to streamline their product offerings and provide consumers with convenient options. ### Where This Applies - **Fashion Industry:** As the trend towards comfortable loungewear continues to grow, the fashion industry can disrupt traditional clothing lines to produce casual yet trendy clothing for both men and women. - **Celebrity Branding Industry:** The celebrity owns clothing brand industry has grown and is providing disruptive innovation for businesses selling clothing and fashion accessories to consumers. - **Textile Industry:** As waffle clothing enters the fashion scene, the textile industry can develop new fabrics, patterns, and designs to cater to the demands of the fashion industry and consumers. ## Related on Trend Hunter - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Holiday Loungewear Sets](https://www.trendhunter.com/trends/skims-x-cactus-plant-flea-market.md) - [Textured Loungewear Collections](https://www.trendhunter.com/trends/brunette-the-label-waffles.md) - [Soft Organic Cotton Loungewear](https://www.trendhunter.com/trends/french-terry-collection.md) - [Holiday Loungewear Capsules](https://www.trendhunter.com/trends/skimsloungeset-holiday.md) - [Volleyball Loungewear Deals](https://www.trendhunter.com/trends/lovb.md) - [Contemporary Loungewear Pieces](https://www.trendhunter.com/trends/khy.md) - [Velvety Soft Mens Undergarments](https://www.trendhunter.com/trends/skims-men.md) - [Cozy Holiday Loungewear](https://www.trendhunter.com/trends/cozy-winter-loungewear.md)