# Celebrity-Designed Sleepwear SKIMS Sleepwear Has Been Released by Kim Kardashian By Ell Smith | Published 2019-12-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/skims-sleepwear References: [hypebae](https://hypebae.com/2019/12/kim-kardashian-skims-sleep-collection-pajamas-robe-release-date-price) & [skims](https://skims.com/collections/sleepwear) Lounging like a celebrity has never been easier thanks to the newest release from the Kim Kardashian-design SKIMS sleepwear. The new launch offers consumers a seamless way to look stylish while running errands, or lazing around the house. The new collection is crafted with high-quality modal jersey and is comprised of pajamas, sleepwear and other intimates. Kardashian's Instagram reveals some of the looks, one of which includes shorts and a tank top with a matching overcoat. This particular piece arrives in a gorgeous blue-gray colorway. Another option includes a long-sleeved button-up shirt with matching long pants. This piece arrives in the same colorway as the previous item. The additions to the SKIMS line are available online. Image Credit: Instagram @kimkardashian ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 80% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **Celebrity-designed Sleepwear:** Disruptive innovation opportunity: Collaborate with celebrities to create exclusive sleepwear collections that blend comfort and style. - **High-quality Modal Jersey:** Disruptive innovation opportunity: Explore the use of high-quality modal jersey fabric in various industries beyond sleepwear, such as activewear or loungewear. - **Online Availability:** Disruptive innovation opportunity: Develop innovative online platforms or marketplaces that curate and showcase exclusive sleepwear collections from different brands. ### Who This Affects Most - **Fashion Industry:** Disruptive innovation opportunity: Integrate technology and sustainable materials in fashion design, focusing on sleepwear collections that combine luxury and comfort. - **Online Retail Industry:** Disruptive innovation opportunity: Leverage data analytics and AI-powered personalized recommendations to enhance the online shopping experience for sleepwear and intimate wear. - **Celebrity Collaboration Industry:** Disruptive innovation opportunity: Create a platform that connects celebrities and influencers with brands to co-design and promote exclusive sleepwear lines. ## Related on Trend Hunter - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Holiday Loungewear Sets](https://www.trendhunter.com/trends/skims-x-cactus-plant-flea-market.md) - [Holiday Loungewear Capsules](https://www.trendhunter.com/trends/skimsloungeset-holiday.md) - [Co-Designed Leopard Lingerie](https://www.trendhunter.com/trends/skims-1.md) - [Velvety Soft Mens Undergarments](https://www.trendhunter.com/trends/skims-men.md) - [Soft Organic Cotton Loungewear](https://www.trendhunter.com/trends/french-terry-collection.md) - [Contemporary Loungewear Pieces](https://www.trendhunter.com/trends/khy.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md)