# Poolside-Inspired Swimwear Pop-Ups Willo Perron Creates the SKIMS Pop-Up Space in London By Amy Duong | Published 2023-06-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/skims-popup References: [dezeen](https://www.dezeen.com/2023/06/13/kim-kardashian-skims-swimwear-pop-up-selfridges/) & [skims](https://skims.com/)  Designer Willo Perrson creates the new SKIMS pop-up look located in Selfridges in the UK. The London department store highlights a poolside theme, which can be defined by the three-tiered diving board and metallic palm tree. This marks the [first physical temporary location](https://www.trendhunter.com/trends/shein-pop-up) of the brand and the visual is led by a pale blue color that is also reminiscent of a swimming pool. Other details include the chrome tubes representing handrails and function as clothing rails. Co-founder and creative director of SKIMS, Kim Kardashian speaks about the new space, stating "I'm thrilled to bring [SKIMS Swim](https://www.trendhunter.com/trends/skims-store) to London for the first time ever and take over The Corner Shop at Selfridges with our most conceptual pop-up experience to date. We have followers all over the world. As we enter the next phase of SKIMS retail, I look forward to connecting with these customers through innovative shopping experiences on a global scale." Image Credit: SKIMS ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 78% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Poolside-inspired Swimwear:** Opportunity for innovative swimwear designs inspired by poolside aesthetics. - **Conceptual Pop-up Spaces:** Disruptive innovation opportunity for creating immersive and themed pop-up retail experiences. - **Global Scale Shopping Experiences:** Opportunity to connect with customers worldwide through innovative retail strategies. ### Sectors Adopting This - **Fashion and Apparel:** Disruptive innovation opportunities in swimwear design and retail experiences. - **Retail:** Opportunity to create immersive and conceptual pop-up spaces in the retail industry. - **E-commerce:** Opportunity to expand and enhance global scale shopping experiences through online platforms. ## Related on Trend Hunter - [Immersive Minimalist Undergarment Retailers](https://www.trendhunter.com/trends/skims-store.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Celebrity Lingerie Flagship Stores](https://www.trendhunter.com/trends/skims-10.md) - [Stone Facade Premium Retailers](https://www.trendhunter.com/trends/skims-nyc-flagship.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md)