# Comedic Activewear Campaigns This SKIMS Menswear Campaign Stars Will Ferrell By Michael Hemsworth | Published 2026-07-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skims-menswear-campaign References: [stupiddope](https://stupiddope.com/2026/07/skims-menswear-campaign-with-will-ferrell-blends-fictional-sports-and-brand-storytelling/) & [skims](http://www.skims.com/)  This new [SKIMS](https://www.trendhunter.com/trends/skims-mens) Menswear Campaign has been debuted to coincide with the upcoming release of the [Netflix](https://www.trendhunter.com/trends/the-witcher) series The Hawk and sees Will Ferrell starring as the title character. The campaign helps to bolster the Lonnie 'The Hawk' Hawkins character into a real figure that Ferrell embodies who is seen in a variety of undergarments from SKIMS. This does two-fold as a campaign by highlighting the film as well as SKIMS, while also breaking into pop culture in a way that helps to drum up interest in the upcoming series. The SKIMS Menswear Campaign is shot by Nadia Lee Cohen who lends her keen capabilities to every shot to help transform Ferrell into The Hawk character in a believable albeit tongue-in-cheek way. Image Credit: SKIMS ## Trend Insights (Trend Hunter) - Score: 8.4/10 - Popularity: 84% | Activity: 85% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Character-led Commerce:** Fictional personas becoming product models create new space for brands to merge entertainment narratives with shoppable identity-driven marketing. - **Comedic Menswear Marketing:** Humor-focused campaigns in men’s basics and activewear signal opportunities for traditionally functional categories to build cultural relevance through unexpected celebrity storytelling. - **Streaming Retail Crossovers:** Entertainment releases paired with apparel promotions reflect a growing channel where streaming fandom, character immersion, and consumer products reinforce one another. ### Where This Applies - **Activewear:** Performance and comfort apparel brands are increasingly positioned to benefit from campaigns that blend pop culture, comedy, and everyday wardrobe essentials. - **Entertainment Marketing:** Film and television promotions can expand beyond trailers through branded fashion collaborations that make fictional characters feel commercially tangible. - **Menswear:** The men’s underwear and basics category shows room for disruption through playful celebrity-led branding that reframes utility products as cultural conversation pieces. ## Related on Trend Hunter - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md) - [Holiday Loungewear Sets](https://www.trendhunter.com/trends/skims-x-cactus-plant-flea-market.md) - [Technical Skin-Tight Mountaineer Garments](https://www.trendhunter.com/trends/the-north-face-and-skims.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Rugged Comfort Loungewear](https://www.trendhunter.com/trends/realtree-camo-loungewear.md) - [Candy Delivery Campaigns](https://www.trendhunter.com/trends/partners-with-elijah-wood.md) - [Basketball Athlete-Backed Water Campaigns](https://www.trendhunter.com/trends/skylar-diggins.md) - [Playfully Branded Skateboarder Partnerships](https://www.trendhunter.com/trends/tony-the-tigers.md)