# Men-Focused Everyday Wear Lines Holt Renfrew Has Announced the Nationwide Launch of SKIMS Mens By Kalin Ned | Published 2024-09-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/skims-mens References: [newswire](https://www.newswire.ca/news-releases/holt-renfrew-launches-skims-mens-across-canada-850850209.html)  [SKIMS](https://www.trendhunter.com/trends/skims-men) Men is a new capsule from a popular brand known for its innovative approach to women's underwear. This new range includes essentials that emphasize comfort, fit, and durability. The collection offers various products to cater to different lifestyle needs — from lightweight everyday wear to fleece lounge sets. The SKIMS Men collections that are available at luxury retailer [Holt Renfrew](https://www.trendhunter.com/trends/knix-partners) in Toronto include SKIMS Cotton — a capsule "built from a soft, mid-weight cotton blend with built-in recovery for comfortable, everyday wear," SKIMS Stretch — a lightweight and ultra-soft collection that never loses its shape, the extra soft Free Lounge capsule, and the comfy stretch-knit Outdoor Jersey range. Carolyn Wright, Senior Vice President, Product at Holt Renfrew, shares about the launch of SKIMS Men: "At Holts, we were so proud to be the first to bring SKIMS to customers across Canada, and now, with the addition of the Men's shopping experience, we are leveling up our offering and strengthening our ongoing partnership with this incomparable brand." Image Credit: Holt Renfrew ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 80% | Freshness: 28% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Men's Luxury Leisurewear:** Expanding into the men's luxury leisure market, brands can innovate by combining high-end materials with loungewear designs. - **Comfort-driven Men's Fashion:** Men's fashion is increasingly focusing on comfort and fit, presenting opportunities for collections that incorporate adaptable and recovery-enhanced fabrics. - **Gender-inclusive Brand Expansions:** Popular brands traditionally focused on women's wear, like SKIMS, are diversifying into men's lines, creating gender-inclusive collections and broadening market appeal. ### Sectors Adopting This - **Luxury Retail:** Retailers like Holt Renfrew are enhancing their offerings by including premium men's collections, meeting demand for high-quality menswear. - **Fashion Apparel:** The fashion apparel industry is seeing a shift towards innovative fabrics that offer comfort without sacrificing style, especially in men's everyday wear. - **E-commerce Platforms:** E-commerce platforms can capitalize on expanding product lines for men by featuring versatile and comfortable everyday wear from renowned brands. ## Related on Trend Hunter - [Velvety Soft Mens Undergarments](https://www.trendhunter.com/trends/skims-men.md) - [Canadian Retailer Expansions](https://www.trendhunter.com/trends/knix-partners.md) - [Inaugural Men's Essentials Lines](https://www.trendhunter.com/trends/mens-essentials.md) - [Comedic Activewear Campaigns](https://www.trendhunter.com/trends/skims-menswear-campaign.md) - [Shapewear Collections Expand North](https://www.trendhunter.com/trends/shapermint.md) - [Immersive Minimalist Undergarment Retailers](https://www.trendhunter.com/trends/skims-store.md) - [Cotton Underwear Essentials](https://www.trendhunter.com/trends/signature-cotton-collection.md) - [Soft Organic Cotton Loungewear](https://www.trendhunter.com/trends/french-terry-collection.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md)