# Velvety Soft Mens Undergarments SKIMS Men Features New Snug Comfortable Undergarments By Amy Duong | Published 2023-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skims-men References: [designtaxi](https://designtaxi.com/news/425455/Kim-Kardashian-s-SKIMS-Stretches-Out-To-Undergarments-For-Men/) & [go.skimresources](https://go.skimresources.com/?id=107413X1564726&isjs=1&jv=15.4.2-stackpath&sref=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F425455%2FKim-Kardashian-s-SKIMS-Stretches-Out-To-Undergarments-For-Men%2F&url=https%3A%2F%2Fskims.com%2Fpages%2Fmens%3Futm_source%3DDesignTAXI%26utm_medium%3DDesignTAXI%26utm_term%3DDesignTAXI%26utm_content%3DDesignTAXI%26utm_campaign%3DDesignTAXI&xs=1&xtz=-60&xuuid=72874bf6690f6925d527b278c4674dca&xjsf=other_click__contextmenu%20%5B2%5D)  Kim Kardashian's SKIMS brand is a popular shapewear imprint specializing in soft apparel and undergarments and is now breaching into an untapped market with the SKIMS Mens. It features [snug briefs and buttery soft boxers](https://www.trendhunter.com/trends/manmade) along with relaxed apparel such as tank tops and tees. Overall, the range is committed to comfort, and Kardashian notes in a statement that “The expansion into the menswear space is a major milestone for the brand, and a testament to [SKIMS’](https://www.trendhunter.com/trends/winter-heat-collection) commitment to providing solutions for everybody. SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women.” Notably, prior to this, men made up 10% of [SKIMS'](https://www.trendhunter.com/trends/french-terry-collection) clientele from the selection of the women's collection. Image Credit: SKIMS, PR Newswire ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 87% | Activity: 61% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Soft Mens Undergarments:** The rise of soft mens undergarments provides an opportunity for comfortable and stylish options for men's underwear. - **Expansion Into Menswear:** The expansion of SKIMS into the menswear market opens up new avenues for the brand to cater to a wider audience. - **Men's Shapewear:** The introduction of men's shapewear by SKIMS showcases the growing demand for body-enhancing solutions for men. ### Sectors Adopting This - **Apparel:** The introduction of SKIMS Mens undergarments presents new potential for innovation and disruption within the apparel industry. - **Fashion:** The fashion industry can tap into the trend of soft mens undergarments to create stylish and comfortable options for men. - **Bodywear:** The emergence of men's shapewear offers opportunities for disruption and innovation within the bodywear industry. ## Related on Trend Hunter - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Soft Organic Cotton Loungewear](https://www.trendhunter.com/trends/french-terry-collection.md) - [Immersive Minimalist Undergarment Retailers](https://www.trendhunter.com/trends/skims-store.md) - [Inaugural Men's Essentials Lines](https://www.trendhunter.com/trends/mens-essentials.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md)