# Socialite Loungewear Campaigns Paris Hilton and Kim Kardashian Joined to Model Skims Loungewear By Ell Smith | Published 2020-10-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/skims-loungewear1 References: [hypebae](https://hypebae.com/2020/10/skims-kim-kardashian-paris-hilton-velour-collection-campaign-2000s-hoodies-joggers-trackpants) & [skims](https://skims.com/collections/coming-soon) Recreating an iconic memory from the 2000s, Paris Hilton and Kim Kardashian have joined forces to model the Kardashian-owned Skims loungewear. Kardashian was famously Hilton's personal assistant before rising to fame by the end of the decade.The pair were the frequent subject of paparazzi photos, and have created a campaign that's reminiscent of those moments in pop culture history. The paparazzi-style photos see Kardashian and Hilton outside of a convenience store, and leaving an underground parking lot wearing matching tracksuit sets. Their looks further the notion of an early 2000s aesthetic with large sunglasses, and metallic [Louis Vuitton](https://www.trendhunter.com/trends/modernday-travel) bags. The unique campaign is promoting the latest collection from [Skims Loungewear](https://www.trendhunter.com/trends/swim-line), which has been dubbed 'Velour.' Image Credit: Skims ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 64% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Key Themes Behind This Trend - **2000s Fashion Revival:** Disruptive innovation opportunity: Create fashion collections that tap into nostalgia for the early 2000s aesthetic. - **Influencer Collaborations:** Disruptive innovation opportunity: Develop partnerships with influential celebrities to promote fashion brands and create buzz. - **Paparazzi-style Advertising:** Disruptive innovation opportunity: Utilize paparazzi-style photography and iconic cultural moments to create captivating advertising campaigns. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Explore new trends and styles inspired by the 2000s and collaborate with influencers for brand promotion. - **Apparel Retail:** Disruptive innovation opportunity: Incorporate nostalgia-driven designs and marketing strategies to attract customers and increase sales. - **Advertising and Marketing:** Disruptive innovation opportunity: Experiment with unconventional advertising techniques such as paparazzi-style photography to capture audience attention. ## Related on Trend Hunter - [Y2K Shopping Campaigns](https://www.trendhunter.com/trends/thats-smoooth.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Holiday Loungewear Sets](https://www.trendhunter.com/trends/skims-x-cactus-plant-flea-market.md) - [Co-Designed Leopard Lingerie](https://www.trendhunter.com/trends/skims-1.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Holiday Loungewear Capsules](https://www.trendhunter.com/trends/skimsloungeset-holiday.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Contemporary Loungewear Pieces](https://www.trendhunter.com/trends/khy.md)