# Socialite Loungewear Campaigns Paris HIlton and Kim Kardashian Model Skims' Loungewear By Ell Smith | Published 2020-10-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/skims-loungewear References: [hypebae](https://hypebae.com/2020/10/skims-kim-kardashian-paris-hilton-velour-collection-campaign-2000s-hoodies-joggers-trackpants) & [skims](https://skims.com/collections/coming-soon)  Recreating an iconic memory from the early 2000s, Paris Hilton and Kim Kardashian have joined forces to model the Kardashian-owned Skims loungewear. Kardashian was famously Hilton's personal assistant before rising to fame by the end of the decade.The pair were the frequent subject of paparazzi photos, and have created a campaign that's reminiscent of those moments in pop culture history. The paparazzi-style photos see Kardashian and Hilton outside of a convenience store, and leaving an underground parking lot wearing matching tracksuit sets. Their looks further the notion of an early 2000s aesthetic with large sunglasses, and metallic Louis Vuitton bags. The unique campaign is promoting the new Skims loungewear additions, which have been dubbed 'Velour.' ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 1% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Related on Trend Hunter - [Sustainable Designer Loungewear](https://www.trendhunter.com/trends/gannis-software.md) - [Dual-Collection Loungewear Drops](https://www.trendhunter.com/trends/fear-of-god-essentials1.md) - [Waffle Loungewear Sets](https://www.trendhunter.com/trends/skims-waffle-loungewear.md) - [Cashmere Yoga Collections](https://www.trendhunter.com/trends/alo-yogas-cashmere-collection.md) - [Fleece Pastel Sweat Pants](https://www.trendhunter.com/trends/nikes-fleece-sweat-pants.md) - [Puffy Lounge Chairs](https://www.trendhunter.com/trends/puffy-longe-chair.md) - [Charitable Beer-Branded Loungewear](https://www.trendhunter.com/trends/chillforchange.md) - [Candid At-Home Editorials](https://www.trendhunter.com/trends/organic-shapes.md) - [Protective Antimicrobial Face Coverings](https://www.trendhunter.com/trends/protective-collection.md)