# Nostalgic Winter Intimates Campaigns SKIMS' Holiday Campaign Was Inspired by Vintage Magazines By Ell Smith | Published 2023-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skims-holiday-campaign References: [hypebae](https://hypebae.com/2023/11/skims-christmas-campaign-kim-kardashian-nadia-lee-cohen) & [skims](https://skims.com/?utm_source=google&utm_medium=cpc&utm_campaign=UK_Search_Brand_Alone_Exact&utm_term=skims&utm_content=Brand+-+Alone+-+Exact&gclid=CjwKCAiA0syqBhBxEiwAeNx9N9O_t0U_U1vx2nR5lqlcKXkYlas5ZaM5nm84FXGpryGrcwShFpL3_BoCIlgQAvD_BwE)  [SKIMS'](https://www.trendhunter.com/trends/skims-1) holiday campaign tapped iconic photographer Nadia Lee Cohen for a festive visual spread that reinvents winter aesthetics with a touch of nostalgia. Founder Kim Kardashian, no newcomer to collaborations with Cohen, embraces a modern-day pin-up persona, calling on the charm of vintage magazine covers and [apres-ski culture](https://www.trendhunter.com/trends/the-north-face-x-skims). The holiday campaign spotlights the new winter drop, featuring silky boxers, fluffy crop top sets, and all-in-ones, cleverly incorporates seasonal props such as snow boots, skis, and a miniature car. Kardashian herself is seen as the lead model across this campaign, capitalizing on the allure of celebrity products while also showcasing creative visuals that position the brand as a trailblazer in fashion, the arts, and dynamic partnerships. Image Credit: SKIMS, [hypebae](https://hypebae.com/2023/11/skims-christmas-campaign-kim-kardashian-nadia-lee-cohen), [skims](https://skims.com/?utm_source=google&utm_medium=cpc&utm_campaign=UK_Search_Brand_Alone_Exact&utm_term=skims&utm_content=Brand+-+Alone+-+Exact&gclid=CjwKCAiA0syqBhBxEiwAeNx9N9O_t0U_U1vx2nR5lqlcKXkYlas5ZaM5nm84FXGpryGrcwShFpL3_BoCIlgQAvD_BwE) ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 99% | Activity: 99% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Winter Nostalgia Aesthetics:** The SKIMS' holiday campaign embraces a touch of nostalgia, reinventing winter aesthetics inspired by vintage magazine covers and apres-ski culture. - **Silky Intimates for the Holidays:** The holiday campaign showcases SKIMS' new winter drop featuring silky boxers, fluffy crop top sets, and all-in-ones, capturing the attention of customers looking for unique and luxurious holiday intimates. - **Celebrity-driven Creative Partnerships:** SKIMS' collaboration with iconic photographer Nadia Lee Cohen and the lead model, Kim Kardashian, positions the brand as a trailblazer in fashion, the arts, and innovative partnerships. ### Industries Being Reshaped - **Fashion:** This campaign by SKIMS introduces a reinvented winter aesthetic in the fashion industry, appealing to customers seeking nostalgic and unique styles for the holiday season. - **Apparel:** With its silky boxers, fluffy crop top sets, and all-in-ones, SKIMS' holiday campaign disrupts the traditional winter intimates market, offering luxurious and fashion-forward options. - **Photography:** The collaboration between SKIMS and iconic photographer Nadia Lee Cohen showcases the potential for creative and visually captivating partnerships in the photography industry. ## Related on Trend Hunter - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Holiday Loungewear Sets](https://www.trendhunter.com/trends/skims-x-cactus-plant-flea-market.md) - [Holiday Loungewear Capsules](https://www.trendhunter.com/trends/skimsloungeset-holiday.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Technical Skin-Tight Mountaineer Garments](https://www.trendhunter.com/trends/the-north-face-and-skims.md) - [Co-Designed Leopard Lingerie](https://www.trendhunter.com/trends/skims-1.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md)