# Marshmallow-Inspired Pancake Kits The PEEPS Pancake Mix and Skillet Set Makes Six Shapely Pancakes By Laura McQuarrie | Published 2020-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skillet-set References: [prnewswire](https://www.prnewswire.com/news-releases/peeps-brand-offers-five-breakfast-inspired-treats-ahead-of-easter-301034936.html) & [peepsandcompany](http://peepsandcompany.com/product/peeps-pancake-skillet-set) [PEEPS](https://www.trendhunter.com/trends/peeps-easter) is known for its shapely marshmallow treats in the form of chicks and bunnies, and this Easter, the brand is treating fans to an all-new Pancake [Mix](https://www.trendhunter.com/trends/2026-easter-product-line) and Skillet Set. In the skillet set, there's enough mix to whip up six buttermilk pancakes and pour them into a shapely skillet that's modeled after the iconic PEEPS Bunny. This spring, PEEPS is unveiling a range of breakfast-inspired treats, including Marshmallow Flavored Cereal and the PEEPS Froot Loops Flavored Pop in collaboration with [Kellogg's](https://www.trendhunter.com/trends/frankford-candy-easter-products) and PEEPS Pancakes & Syrup Flavored Marshmallow Chicks. Whether they're enjoying a cup of coffee with marshmallow-inspired creamer, a bowl of cereal or a stack of pancakes, people of all ages can now enjoy something from PEEPS first thing in the morning. Image Credit: PEEPS ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 51% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Marshmallow-inspired Breakfast Products:** With the release of marshmallow-flavored cereal and pancake kits, there is an opportunity to capitalize on the trend of incorporating marshmallow flavors into breakfast items. - **Collaborations with Food Brands:** The partnership between PEEPS and Kellogg's to create a PEEPS Froot Loops flavored pop highlights the trend of cross-industry collaborations to create unique food products. - **Iconic Brand-inspired Cookware:** The shapely skillet modeled after the iconic PEEPS Bunny presents an opportunity for other iconic brands to create cookware that captures the essence of their brand. ### Industries Being Reshaped - **Food & Beverage:** Many food companies can explore innovative collaborations and flavor combinations to create unique and enticing breakfast products. - **Cookware & Kitchenware:** The success of the PEEPS skillet set creates opportunities for other cookware and kitchenware brands to collaborate with iconic brands and create functional yet aesthetically pleasing products. - **Retail Merchandising:** Retailers can take advantage of iconic brand collaborations to create exclusive merchandise, such as cookware sets, that appeals to dedicated fans and collectors. ## Related on Trend Hunter - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Customizable Marshmallow Chicks](https://www.trendhunter.com/trends/my-peeps.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md) - [Marshmallow-Flavored Milks](https://www.trendhunter.com/trends/peeps-sweet-marshmallow-milk.md) - [Easter-Themed Kitchen Collections](https://www.trendhunter.com/trends/easterthemed-kitchen.md) - [Marshmallow-Packed Dessert Lineups](https://www.trendhunter.com/trends/peeps-holiday-marshmallow-line.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md)