# Voice-Activated Whisky Assistants Johnnie Walker's Skill for Amazon Alexa Places Orders and More By Laura McQuarrie | Published 2018-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skill-for-amazon-alexa References: [venturebeat](https://venturebeat.com/2017/12/27/4-creative-ways-brands-use-alexa-skills-in-content-marketing/) & [amazon](https://www.amazon.com/Johnnie-Walker/dp/B01LZSIYV5?tag=trenhunt0f-20) The Johnnie Walker skill for [Amazon](https://www.trendhunter.com/trends/levis-jeans-fit-guide) Alexa is available to adult consumers who are of the legal drinking age, including whiskey connoisseurs and those who simply want to learn more about the brand and its products. By saying "Alexa, open Johnnie Walker," consumers are able to initiate an experience with the smart voice assistant. With the Amazon Alexa skill, users are able to make the most of four kinds of experiences: choosing a label, buying a bottle, engaging in a [guided tasting](https://www.trendhunter.com/trends/johnnie-walker-blue-label-ice-chalet) or expanding their knowledge with Whisky 101. With the Choose a Label option, consumers are able to discover different blends for themselves or others based on personal preferences. Alexa helps to answer questions on flavor and price, as well as offer recommendations for appropriate cocktails. To make a purchase, users may use the Buy a Bottle option and receive guidance on locating the [nearest store or arranging a delivery](https://www.trendhunter.com/trends/one-cask-at-a-time). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 59% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Voice-activated Whisky Assistants:** The use of voice-activated assistants like Amazon Alexa to enhance the whisky drinking experience, from purchasing and discovering labels to guided tastings and whisky education. ### Who This Affects Most - **E-commerce:** The integration of voice-activated assistants, such as Amazon Alexa, in the e-commerce industry to streamline the whisky purchasing process and offer personalized recommendations based on user preferences. - **Alcohol:** The alcohol industry's adoption of voice-activated assistant technology to create interactive experiences for whiskey connoisseurs and educate consumers about different whisky blends and cocktail recommendations. - **Technology:** The continuous innovation in voice-activated assistant technology, like Amazon Alexa, providing opportunities for further integration in various industries, including the whisky industry, to enhance user experiences and convenience. ## Related on Trend Hunter - [Personalized GenAI Packaging](https://www.trendhunter.com/trends/johnnie-walker-x-scott-naismith.md) - [AI-Forward Personalized Whiskeys](https://www.trendhunter.com/trends/black-barrel-whiskey.md) - [Artist-Inspired Custom Whisky Blends](https://www.trendhunter.com/trends/custom-whisky-blends.md) - [Luxurious Scotch Whisky Platforms](https://www.trendhunter.com/trends/johnnie-walker-vault.md) - [AI-Enhanced Tasting Kits](https://www.trendhunter.com/trends/diageo-flavorprintconnect.md) - [NFT-Paired Whiskies](https://www.trendhunter.com/trends/johnnie-walker-masters-of-flavour.md) - [NFT Scotch Whisky Bottles](https://www.trendhunter.com/trends/johnnie-walker-release.md) - [Exclusive Umami-Flavored Whiskeys](https://www.trendhunter.com/trends/johnnie-walker-3.md) - [Futuristic Whisky Bottles](https://www.trendhunter.com/trends/nfc-enabled-bottle.md)