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# Skid Row Fashion Photography
Géraldine Freyeisen Photographs Unexpected Outfits in The Swagabonds

By Vasiliki Marapas | Published 2015-02-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/skid-row-fashion
References: [featureshoot](http://www.featureshoot.com/2015/02/los-angeles-photographer-discovers-skid-rows-most-fashionable-residents/) & [theswagabonds](http://theswagabonds.com/)

French photographer Géraldine Freyeisen photographs skid row fashion for her latest project 'The Swagabonds.'

Though short on resources, the residents and activists of the notorious Los Angeles neighborhood are full of creativity when it comes to [curating original outfits](https://www.trendhunter.com/trends/a-days-march-1). The materials used to fashion these outfits are sourced from [thrift shops, donations and local businesses](https://www.trendhunter.com/trends/freitag-x-tudes-studio).

Freyeisen feels a strong empathy for and kinship among the residents of Skid Row. In addition to the series, the artist is in the process of creating a fashion company that will support Skid Row designers to create custom pieces. Half of the profits will be used to manufacture the garments, and the only half will go to the designer.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 51% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Upcycled Fashion:** The trend of using thrifted and donated materials to create unique and original outfits provides opportunities for disruptive innovation in the fashion industry, such as the development of sustainable and eco-friendly clothing lines.
- **Socially Conscious Fashion:** The focus on supporting Skid Row designers and donating half of the profits presents opportunities for disruptive innovation in the fashion industry by emphasizing community engagement, ethical practices, and social impact.
- **Fashion Empathy:** The project's goal of fostering empathy and kinship among residents of Skid Row through fashion highlights the potential for disruptive innovation in the fashion industry by promoting connection, inclusivity, and empowerment.

### Sectors Adopting This

- **Fashion:** The upcycled fashion trend and focus on socially conscious practices can disrupt the traditional fashion industry by encouraging sustainability, ethical production, and community support.
- **Social Impact:** The fashion project's emphasis on supporting Skid Row designers and promoting empathy creates opportunities for disruptive innovation in the social impact industry through initiatives that empower marginalized communities and create positive change.
- **Thrift Stores:** The use of thrifted materials in Skid Row fashion opens up disruptive innovation opportunities in the thrift store industry, such as collaborations and creative partnerships that highlight the value of second-hand items and promote sustainable consumption.

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