# Skid Mark Underwear Safe The Best Way to Hide Money? By Trend Spotter | Published 2007-01-24 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/skid-mark-underwear-safe-the-best-way-to-hide-money References: [boingboing.net](http://www.boingboing.net/2007/01/24/skid_mark_underwear_.html) & [efindoutthetruth](http://www.efindoutthetruth.com/Diversion_Safes.htm) Oh wonderful! Now you can hide your money in skid mark underwear! Probably more effective than any safe you can buy. I'm disgusted. You? **Implications** - A unique way to store your personal belongings and cash, the 'Brief Safe' promises to keep your valuables away from any curious cats. The Brief Safe is designed to emulate a pair of [dirty, skid-marked briefs](https://www.trendhunter.com/trends/manmade) that have a 4" x 10" compartment, which is velcro-sealed. The safe is a less-than-clean way to keep your valuables in plain sight. According to the company's website, the product will make "[...] even the [most hardened burglar](https://www.trendhunter.com/trends/unstealable-chocolate) or most [curious snoop](https://www.trendhunter.com/trends/secret-photo-vault) "skid" to a screeching halt as soon as they see them." ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Disguised Safes:** The trend of creating safes that are disguised as everyday objects presents opportunities for disruptive innovation in the home security industry. - **Inconspicuous Storage:** The trend of developing inconspicuous storage solutions like the 'Brief Safe' creates an opportunity for innovation in the personal belongings organization market. - **Novelty Security Products:** The trend of introducing novelty security products like skid mark underwear safes opens up innovation possibilities in the novelty gift industry. ### Where This Applies - **Home Security:** The introduction of disguised safes offers disruptive innovation opportunities in the home security industry, allowing for creative and effective ways to protect valuables. - **Personal Belongings Organization:** Inconspicuous storage solutions, such as the 'Brief Safe,' create innovation prospects in the personal belongings organization industry, catering to individuals looking for discreet storage options. - **Novelty Gift:** The emergence of novelty security products like skid mark underwear safes presents opportunities for innovation in the novelty gift industry, providing quirky and unique gift options for consumers. ## Related on Trend Hunter - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Comfortable Women's Liners](https://www.trendhunter.com/trends/legging-liners.md) - [Sustainable Back-Up Underwear](https://www.trendhunter.com/trends/backup-underwear.md) - [Makeup-Hiding Accessories](https://www.trendhunter.com/trends/elfs-cosmetic-security-line.md) - [Biodegradable Undergarments](https://www.trendhunter.com/trends/sparepair-underwear.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Lace Leakproof Underwear](https://www.trendhunter.com/trends/lace-leakproof-underwear.md) - [Convenient Underwear Travel Organizers](https://www.trendhunter.com/trends/travel-organizer.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md)