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# AR Ski Kit Creators
Mountain Hardwear's Shopping Experience Supports Virtual Product Discovery

By Laura McQuarrie | Published 2019-12-19 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/ski-kit
References: [businesswire](https://www.businesswire.com/news/home/20191218005790/en) & [mountainhardwear](https://www.mountainhardwear.com/download-the-ar-app/)

Mountain Hardwear is now offering an augmented reality shopping experience—that can be accessed via an app or a browser—that gives winter sports enthusiasts the ability to build their very own virtual ski kit. The virtual shopping experience offers a unique way for people to interact with ski bibs and jackets in different colors and styles.

Mountain Hardwear's AR shopping experience helps to acknowledge that consumers have a limited amount of time to visit retail stores, may not be able to get a good sense of products based on online images alone and in-store product availability may be limited. With the app-based or in-browser Mountain Hardwear experience, augmented reality showcases technical fabrics and design features to help customers feel confident about making a purchasing decision.

Image Credit: Mountain Hardwear

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 16% | Activity: 16% | Freshness: 9%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What's Driving This Trend

- **Augmented Reality Shopping:** Creating virtual shopping experiences using augmented reality can enhance the shopping experience and give customers more confidence in their purchasing decisions.
- **Virtual Product Customization:** Allowing customers to build and customize virtual products, such as ski kits, can provide a unique and personalized shopping experience.
- **Enhanced Online Product Visualization:** Using augmented reality to showcase products online can help customers get a better sense of the product's features and design before making a purchase.

### Who This Affects Most

- **Outdoor Retail:** Augmented reality shopping experiences and virtual product customization can revolutionize the way outdoor retail stores interact with customers and showcase their products.
- **Sports Equipment:** Integrating augmented reality in the sports equipment industry can enable customers to virtually try out and customize products like ski kits, enhancing the shopping experience.
- **E-commerce:** Incorporating augmented reality to visualize products online can help e-commerce businesses increase customer engagement and improve conversion rates.

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