# Rejuvenating High-Performance Masks The Skeyndor Earth Mask Range Purifies, Brightens and Hydrates By Jana Pijak | Published 2019-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skeyndor-earth-mask References: [carylbakervisage](https://carylbakervisage.com/search?q=mymask) The Skeyndor Earth Mask collection consists of three high-performance products that purify, brighten and hydrate skin. With a slogan like "science creates beauty," the brand prides itself on its rigorously tested products which are made with only the most premium ingredients. The Skeyndor Earth Mask collection features the MyMask Fresh Sorbet, a "mineralising and moisturising mask," the MyMask Fruit Jam, a "renovation and illuminating mask," and the [purifying MyMask Dark Charcoal mask](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask). While its dark charcoal mask targets dirt and impurities with activated charcoal, Icelandic volcano sand, hamamelis water and thermal water from the South of France, its fruit jam mask brightens dulls skin with a blend of plant extracts. These include blueberries, strawberry seeds, orange, lemon, sugarcane and maple ingredients. This particular product works like a [gentle peel](https://www.trendhunter.com/trends/hydrapeel-off-mask), rejuvenating and renewing while the brand's third fresh sorbet formula combines potent ingredients like betaine, Norwegian glacial water, magnesium, zinc, copper and malachite extract to offer a [high level of moisture](https://www.trendhunter.com/trends/rha-hydra-mask). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 35% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **High-performance Masks:** Disruptive innovation opportunities include developing masks with even more advanced purification, brightening, and hydration properties. - **Premium Ingredients:** There is an opportunity to create niche products using only the most exclusive and rigorously tested ingredients. - **Renovation and Illuminating Masks:** Innovation opportunities lie in creating masks that provide both renovation and illuminating benefits for the skin. ### Sectors Adopting This - **Skincare Industry:** By developing and marketing high-performance masks, the skincare industry can tap into the demand for effective and luxurious beauty products. - **Cosmetic Manufacturing Industry:** Manufacturers can explore incorporating premium ingredients into their product lines to cater to the growing market of consumers seeking high-quality skincare products. - **Natural Beauty Industry:** The natural beauty industry can focus on developing renovation and illuminating masks made with plant extracts to appeal to environmentally conscious consumers seeking effective and eco-friendly skincare options. ## Related on Trend Hunter - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Potent Skin-Energizing Mask](https://www.trendhunter.com/trends/skin-energizing-mask.md) - [Fast-Absorbing Sheet Masks](https://www.trendhunter.com/trends/collagen-hydrogel-mask.md) - [Revitalizing Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-masks.md) - [Freeze-Dried Skincare Masks](https://www.trendhunter.com/trends/aglow-instant-dewy-mask.md) - [Cooling Sensation Hydrating Masks](https://www.trendhunter.com/trends/sos-mask.md) - [Powerfully Formulated Sheet Masks](https://www.trendhunter.com/trends/transformative-sheet-masks.md) - [Gentle Resurfacing Masks](https://www.trendhunter.com/trends/holi-resurfacing-glass-face-mask.md) - [Capsule-Like Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-booster-masks.md)