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# Sketchy Photo Portraits
The 'Sketchy Miami' Drawings Bring City Denizens to Life

By Jordan Sowunmi | Published 2011-07-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/sketchy-miami
References: [flavorwire](http://flavorwire.com/193348/our-new-favorite-activity-drawing-every-person-in-miami#more-193348) & [sketchymiami](http://sketchymiami.com/)

I find few things more beautiful or intriguing than projects started by residents of a city with the aim of improving their metropolis by connecting its denizens through art, and the 'Sketchy Miami' art project is a testament to the will of Miami's artists and picture-taking citizens.

The 'Sketchy Miami' series calls for citizens to [submit photographs of themselves](https://www.trendhunter.com/trends/portraitia) to the site and allows artists across the city to illustrate them, taking their own artistic interpretations of the work into account. The results are usually a strong blend of comedic, accurate and sharp. The 'Sketchy Miami' illustrations run the gamut from your standard photorealistic recreations to [surrealist renditions](https://www.trendhunter.com/trends/surreal-street-art-1), each illustration providing an insight into Miami's polyethnic tropical oasis.

I'd just about kill for a Toronto version of this same series, someone get on it quick. In the meantime, enjoy the best 'Sketchy Miami' has to offer.

**Implications** - One effective way for a company to embed its image in the minds of consumers is by investing in [region-targeting marketing](https://www.trendhunter.com/trends/legitimate-you). By creating advertising that is specific to a city or a state/province, the company shows that they are willing to invest in a local community. This personal connection between the company and consumers is the emotional relationship each brand tries to create when they create marketing, the local bond is an effective shortcut.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 79% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy)

## Key Themes

### Key Themes Behind This Trend

- **Region-targeting Marketing:** Companies can create region-specific advertising to build a personal connection with consumers and show support for local communities.
- **Collaborative Art Projects:** Initiatives like 'Sketchy Miami' demonstrate the power of connecting city residents through art and fostering community engagement.
- **Artistic Interpretation:** Artists interpreting photographs in their own unique style offers a fresh and diverse perspective on the subject matter.

### Where This Applies

- **Advertising and Marketing:** Companies can innovate by developing personalized and localized marketing strategies to connect with consumers on a deeper level.
- **Art and Design:** Art communities and organizations can leverage collaborative projects to showcase artistic talent and promote community engagement.
- **Photography and Illustration:** Collaborative platforms merging photography and illustration offer disruptive innovation opportunities to create unique and visually compelling artworks.

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