# In-Store AI Stylists Skechers' Luna Helps Customers Choose What to Buy By Laura McQuarrie | Published 2025-05-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sketchers-luna References: [fashionunited.uk](https://fashionunited.uk/news/fashion/skechers-ai-shop-assistant-is-friendly-chatty-and-watching-what-you-wear/2025050181407)  At Singapore’s Punggol Coast Mall, shoppers can interact with Skechers' [Luna](https://www.trendhunter.com/trends/skechers-and-we-are-social-singapore), an [AI-powered retail assistant and personal stylist](https://www.trendhunter.com/trends/mylow-companion) that helps customers choose what to buy based on what they're wearing or browsing. Luna collects and processes data with each interaction, and uses it to generate [style suggestions and product matches](https://www.trendhunter.com/trends/clothly-ai). This technology taps into uses speech-to-speech artificial intelligence and integrated messaging, and customers can interact with Luna via an in-store kiosk—and beyond since they can pick up their conversation at a later point on Telegram. The future of in-store AI agents not only play a role in helping customers find what they're looking for, but also learn shopper preferences in real-time and influence inventory, merchandising, and marketing strategies. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 79% | Activity: 80% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **AI-powered Personal Stylists:** AI personal stylists like Sketchers' Luna offer tailored fashion recommendations, transforming in-store customer engagement and enhancing the shopping experience. - **Speech-to-speech AI Integration:** Integrating speech-to-speech AI in retail settings streamlines shopper interactions, enabling seamless transitions between virtual and physical shopping interactions. - **Real-time Shopper Data Processing:** Real-time data processing by AI agents allows retailers to understand consumer preferences instantly and adapt their strategies to shopper behavior. ### Industries Being Reshaped - **Retail Technology:** Retail technology advancements are reshaping the shopping experience by incorporating AI-driven personal assistants to cater to individual consumer needs. - **Artificial Intelligence:** The artificial intelligence industry is expanding its reach into physical stores, revolutionizing traditional retail operations with innovative customer interaction capabilities. - **Digital Communication:** Digital communication platforms are merging with in-store experiences, allowing continuous customer engagement through apps like Telegram beyond the physical storefront. ## Related on Trend Hunter - [Interactive AI-Powered Retail Kiosks](https://www.trendhunter.com/trends/skechers-and-we-are-social-singapore.md) - [AI-Managed Retail Stores](https://www.trendhunter.com/trends/AI-managed-retail-stores.md) - [AI Retail Concierge Systems](https://www.trendhunter.com/trends/AI-retail-concierge-systems.md) - [GenAI Fashion Assistants](https://www.trendhunter.com/trends/mango-stylist.md) - [AI Fashion Assistants](https://www.trendhunter.com/trends/your-ai-personal-stylist.md) - [Conversational Shopping Assistants](https://www.trendhunter.com/trends/ask-macys.md) - [AI-Powered Shopping Companions](https://www.trendhunter.com/trends/ai-powered-shopping-companions.md) - [Shoe Retailer AI Apps](https://www.trendhunter.com/trends/superstep.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md)