# Flora and Fauna Branding Sketched Wine Packaging Delicately Depicts Threatened Species in La Rioja By Amelia Roblin | Published 2015-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sketched-wine-packaging References: [thedieline](http://www.thedieline.com/blog/2015/2/4/taller) & [hulaserigrafia](http://hulaserigrafia.com/taller.php) The intricacy and detail of this [sketched wine packaging](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) scheme beautifully complements the complexity of the notes and flavors within the glass. Hula Diseño y Serigrafía imagined these delicate drawings for their own corporate gifts, showing off the team's technical skills while celebrating their rich region in Spain. A [bird and a rodent](https://www.trendhunter.com/trends/bigbilled-bird-food-concept) have been carefully drawn with a deep black pen on crisp white backgrounds. The animals are surrounded in the [endangered flora](https://www.trendhunter.com/trends/endangered-animal-lip-balm) of the Rioja area, completing a touching picture for the boxes. The Taller wine bottles, on the other hand, appear to take quite a divergent style, labeled with thick stencil letters that are stuck to the vessels with slight skews. Blending bold and biological styles rounds out a very varied beverage while showing off the great creative range of the agency. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 41% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Wildlife-inspired Packaging:** Designing packaging with intricate drawings of endangered animals and flora adds an element of storytelling and awareness to the product, potentially appealing to eco-friendly and conscious consumers. - **Hybrid Styles in Packaging Design:** Combining bold and delicate design elements in packaging can create unique and attention-grabbing products that stand out in a crowded market, presenting an opportunity for creative agencies to experiment. - **Location-based Branding:** Incorporating unique cultural and regional aspects into branding and packaging can create a strong sense of identity and connection with consumers, opening up opportunities for businesses to leverage local resources and traditions. ### Where This Applies - **Wine and Spirits Industry:** The wine and spirits industry can benefit from creative and unique packaging designs that allow consumers to engage with the product on a deeper level, potentially leading to increased sales and brand loyalty. - **Eco-friendly and Sustainable Products Industry:** Brands that prioritize environmental sustainability and social responsibility can use wildlife-inspired packaging designs to communicate a shared commitment to protecting endangered species and ecosystems. - **Design and Advertising Industry:** The demand for unique and creative packaging designs presents a challenge and opportunity for design agencies to experiment with a variety of styles and techniques while finding innovative solutions that meet clients' needs and values. ## Related on Trend Hunter - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Artistic Animalistic Tequilas](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md)