# Sketched Beer Branding The Tribu DDBº Agency Created a Sketch Design Beer for Clients By Laura McQuarrie | Published 2016-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sketch-design References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/07/tribu-sketch-beer.html) & [behance.net](https://www.behance.net/gallery/22764269/Sketch-Beer-Costarican-Hand-Craft-Brew) Taking inspiration from the way that ideas are first put to paper, the Tribu DDBº agency created a playful [sketch design for beer](https://www.trendhunter.com/trends/range-of-beers) to be sent to clients as part of a [direct mail campaign](https://www.trendhunter.com/trends/find-your-own-way). The playful Tribu beer features a simple black and white box that's covered in charming [hand-drawn illustrations](https://www.trendhunter.com/trends/86-tattoo-limited-edition). Since the preliminary stages of the design process are rarely seen by clients, Tribu DDBº created this beer as a way to communicate that a sketch is just the start of executing a final idea. A gifts that are received in the mail, the beer boxes and bottles showcase how a simple sketch has the potential to turn into a much more collaborative process between client and agency. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 27% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hand-drawn Branding:** Brands can experiment with hand-drawn designs to create a playful and whimsical packaging for their products. - **Direct Mail Campaigns:** Direct mail campaigns can be made more fun and engaging by sending unique and creative gifts to clients or customers. - **Process-oriented Design:** Brands can highlight their design process and creativity by showcasing the early stages of their ideas through unique packaging designs. ### Industries Being Reshaped - **Beverage Industry:** Beverage companies can tap into the trend of playful packaging by experimenting with hand-drawn designs for their beer, wine, or soda bottles. - **Advertising Industry:** Advertising agencies can incorporate direct mail campaigns and unique gifts to create more memorable and engaging experiences for their clients. - **Graphic Design Industry:** Graphic designers can explore the trend of process-oriented design by showcasing the early stages of their work through unique packaging designs. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Work-Friendly Beers](https://www.trendhunter.com/trends/creative-juice.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Lager Popsicle Initiatives](https://www.trendhunter.com/trends/lager-popsicle.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md)