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# Child Star-Backed Sneakers
The Skechers x Ryan's World Line Launched in time for Back-to-School

By Grace Mahas | Published 2022-07-21 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/skechers-x-ryans-world
References: [skechers](https://www.skechers.com/m/ryans-world/)

The Skechers x Ryan's World collection expands just in time for back-to-school season. The sneakers and slip-on clogs were designed by Ryan Kaji -- the 10-year-old child star of the 'Ryan's World' franchise who boasts a YouTube channel with over 30 million subscribers.

Ryan worked with the Skechers Kids design team to create colorful pieces, including the Skechers x Ryan's World®: Ultra Flex 2.0 - Hero Fun, the Skechers x Ryan's World®: Street Fame 'Red Titan,' and the Skechers x Ryan's World®: Street Fame 'Combo Blast' -- to name a few.

 Pairs from the collection are available today and come in kids sizing with select pairs in toddlers sizing. The collection is priced ranging from $35-65.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 27% | Activity: 34% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What Makes This Trend Stand Out

- **Influencer-driven Collaborations:** Opportunities for influencer-driven collaborations to target specific niches and demographics.
- **Kid-focused Fashion:** Opportunities for kid-focused fashion brands to create clothing items and accessories that cater to a child's personal style and interests.
- **Limited Edition Product Drops:** Opportunities for limited edition product drops to create a sense of urgency and demand among customers.

### Sectors Adopting This

- **Fashion:** Fashion industry could explore kid-centric endorsement deals and collaborations to create products that appeal to younger consumers.
- **Youtube Content Creation:** Content creation platforms like YouTube could facilitate collaborations between child influencers and fashion brands to create merchandised products for their audiences.
- **Toy & Entertainment:** Toy and entertainment industry could collaborate with fashion brands and influencers to market merchandise that extends the franchise or brand message.

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