# Messenger App Character Slides The Skechers x LINE FRIENDS Slides Feature Characters from the App By Katherine Pendrill | Published 2019-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skechers-x-line-friends References: [bustle](https://www.bustle.com/p/skechers-x-line-friends-sliders-features-plush-foam-footbeds-for-a-comfier-summer-stroll-18178626) & [skechers](https://www.skechers.com/en-us/style/31644/line-friends-pop-ups-pal-parade/wht) This summer, shoe brand [Skechers](https://www.trendhunter.com/trends/slipin-shoes) has teamed up with the mobile messenger app 'LINE' to create the Skechers x LINE FRIENDS collection. Not only are the new shoes extra comfy, but each pair features an adorable [cartoon critter](https://www.trendhunter.com/trends/heydude-x-spongebob) from the app. The Skechers x LINE FRIENDS collection consists of a sporty casual slide sandal in four fun colors. The upper of each sandal is branded with a character from the [popular messaging app](https://www.trendhunter.com/trends/line-friends-plushie-keychains), so fans can bring their favorite cartoons to life. There's a royal blue pair of slides with Brown the bear, a fuchsia pink pair with Choco the bear, an aqua blue pair with Sally the chick, and finally, a white set of slides with Cony the bunny. Made with Skechers Plush Foam and a contoured comfort footbed, these new slides are perfect for strutting around by the pool this summer. Image Credit: *Skechers.* ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 88% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Branded Collaboration Collections:** Opportunity for brands to collaborate with popular apps and feature character designs on their products. - **Character-based Fashion:** Growing consumer interest in clothing and accessories featuring beloved cartoon characters from popular apps. - **Comfort-focused Footwear:** Increasing demand for comfortable and supportive slide sandals for leisure activities. ### Where This Applies - **Footwear:** Footwear companies can explore partnerships with popular apps to create character-themed shoe collections. - **Fashion:** Fashion brands can capitalize on the popularity of character-driven fashion by incorporating app characters into their designs. - **Mobile Apps:** App developers can consider collaborating with fashion companies to create branded collections featuring characters from their apps. ## Related on Trend Hunter - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md) - [Messenger App Cartoon Teas](https://www.trendhunter.com/trends/line-friends.md) - [Character Footwear Crossover](https://www.trendhunter.com/trends/south-park-x-crocs-collection.md) - [Chic Comfort-Focused Sliders](https://www.trendhunter.com/trends/comfort-recovery-slide.md) - [Character-Inspired Footwear](https://www.trendhunter.com/trends/crocs-squidward.md) - [Vibrant Cartoon-Themed Footwear](https://www.trendhunter.com/trends/heydude-x-spongebob.md) - [Mystery Cartoon Clog Capsules](https://www.trendhunter.com/trends/scoobydoo-crocs.md) - [Stylish Slide Designs](https://www.trendhunter.com/trends/stylish-slide.md) - [Basketball-Inspired Dynamic Slides](https://www.trendhunter.com/trends/nba-echo.md)