# Singer-Backed Sneaker Ads The Skechers Uno Campaign Stars Artist-in-Residence Doja Cat By Jana Pijak | Published 2023-05-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skechers-uno References: [skechers](https://www.skechers.ca/en/technologies/collections/unos/) & [youtube](https://www.youtube.com/watch?v=3bcexYnXLFw) Singer and style icon Doja Cat has been named [Skechers'](https://www.trendhunter.com/trends/skechers-big-game) first-ever Artist-in-Residence and stars in its new [Skechers Uno](https://www.trendhunter.com/trends/skechers-x-vexx) campaign. Paying homage to [Y2K](https://www.trendhunter.com/trends/9060-sneaker-colorway), cyberpunk, and anime aesthetics, the campaign shows Doja Cat battling her alter-ego. As Skechers' Artist-in-Residence, Doja Cat collaborated with the Skechers team and her creative director Brett Alan Nelson to bring the Uno collection's theme to life. The Skechers Uno shoe features an air-infused wedge outsole, modern silhouette, and vibrant colorways. “Her Skechers campaign is the next illustration of Doja Cat bringing her unique creative influence and fashion-forward inspiration and style to Skechers. As an artist in both the music and fashion worlds, Doja adds a unique perspective to our organization,” said Michael Greenberg, president of Skechers about the collaboration. The Skechers Uno collection is now available in Skechers retail stores, department stores, and footwear retailers worldwide. Image Credit: Skechers ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 49% | Activity: 70% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Y2K Aesthetics in Fashion:** Fashion brands can tap into the nostalgia for the early 2000s by incorporating Y2K aesthetics in their campaigns. - **Celebrity Collaboration in Footwear:** Footwear brands can collaborate with celebrities to create unique products, tapping into their creative influence and fanbase. - **Anime and Cyberpunk-inspired Fashion:** Brands can explore the growing market for anime and cyberpunk-inspired fashion and merchandise to target younger audiences. ### Sectors Adopting This - **Footwear Industry:** Footwear brands can incorporate new and unique features to highlight their products and create a strong brand image. - **Fashion Industry:** Fashion brands can collaborate with artists and incorporate different styles and aesthetics to create groundbreaking campaigns and products. - **Entertainment Industry:** Collaborations between fashion and entertainment industries can be fruitful as they can leverage each other's fan base and offer exclusive merchandise and experiences. ## Related on Trend Hunter - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Festive Lunar New Year Sneakers](https://www.trendhunter.com/trends/skechers-street-uno-year-of-the-dragon.md) - [Fur-Adorned Celebrity Figurines](https://www.trendhunter.com/trends/doja-cat-1.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Artist-Collaborative Sleek Footwear](https://www.trendhunter.com/trends/ballerina-sneaker.md)